Effie Launches Academy to Educate Rising Stars on Marketing Effectiveness

by / January 31, 2019 / Effie Worldwide has launched Effie Academy, a program created to educate marketing professionals early in their careers. The Academy is a two-part program that provides with foundational knowledge and tools rooted in Effie’s method of evaluating marketing effectiveness. The 2019 Effie Academy kicks off with in-person co-lab sessions on February 11, which will be run in partnership with Brand Le[Read More]

Bicoastal Production Company IMPOSTER Launches With Executive Producer Avtar Khalsa at the Helm

by / January 24, 2019 / Left to Right: Alexis Celic, Avtar Khalsa, Alex Brinkman   IMPOSTER announces their US opening with a roster of international and award-winning directors/creators/artists. With offices in both NYC and LA, the company will serve as a hub for diverse and emerging creatives producing branded films, commercials, music videos, narrative shorts, photos, and installations. Executive Producer Avta[Read More]

The Directors Bureau Signs Emmanuel Adjei for U.S. Commercial, Music Video Representation

by / January 24, 2019 / Hollywood-based production company The Directors Bureau  recently announced the signing of director Emmanuel Adjei for US representation. Emmanuel is a Dutch-Ghanaian film director and visual artist whose work in narrative shorts, music videos and commercials transcends the everyday. With a painterly, cinematic style, and drawing from such varied inspirations as Ghanaian sci-fi films to ancient f[Read More]

Lord Danger’s Mike Diva Unmasks A “Nightmare” for Yung Pinch and Lil Skies

by / January 24, 2019 / Lord Danger’s Mike Diva, known for vibrant and wildly original films that blend animation and live action, has teamed up with rappers Yung Pinch and Lil Skies to create a haunting neo-future music video for their new track, "Nightmare.” Set to a song about heartbreak stemming from one’s inner demons, the video employs Japanese and anime inspired imagery to create a world where our troubles m[Read More]

Steakhouse Trolling, Well Done

by / January 23, 2019 / Smith & Wollensky Seizes Opportunity to Step in On Key NY Ad Real Estate For the launch of its new ad campaign, beloved NYC steakhouse, Smith & Wollensky, pulled a light-hearted real estate takeover on local competitor, Del Frisco’s, replacing all 62 phone kiosk ads formerly held by the neighboring steakhouse just as its media run had come to an end. The new out-of-home ads, created in[Read More]

Effie Launches Global Call for Entries for 5 for 50 Award

by / January 17, 2019 / To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular.  The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s[Read More]

What we learned in 2018 – Eleven

by / January 17, 2019 / What I learned in 2018, by Ben Freer, Sound Designer/Mixer at Eleven.   I learned that sleep is very important.  I had a baby boy named Henry 6 months ago and he has taught me that getting your zzzz’s is not only key to your health, it keeps you sane!  Having a child has been one of the most rewarding things i’ve experience[Read More]