#SocialSocialDistancing: Mering’s Chrome Extension Helps You Stay Six Characters Apart

by / May 20, 2020 /

In this climate, adding a little distance can go a long way, whether you are in line at a grocery store or online using social channels like Twitter or YouTube. Consumer action agency Mering developed a Google Chrome Extension that helps users social distance digitally. The extension automatically adds six characters of separation between each word, and includes the #SocialSocialDistancing hashtag.

The agency developed this awareness tool as a fun w[Read More]

Two Fresh Creative Welcomes Victoria Venantini, Business Development; Expands Santa Monica Studio

by / May 15, 2020 /

Design and animation studio Two Fresh Creative has added Business Development Executive Victoria Venantini. Her appointment comes fresh off the heels of the studio’s expanded creative space in Santa Monica, CA.

Venantini will focus on gaming and direct-to-brand opportunities for Two Fresh in close partnership with the company’s East Coast commercial sales team, Carolyn Reps.

“Up until now, our growth has been mostly organic, which we proudly chalk up to being a scrappy b[Read More]

Los York Films adds director Jackson Tisi to their roster

by / May 15, 2020 /

Los York Films welcomes Jackson Tisi to their creative roster. The 23-year-old filmmaker was nominated for the 2019 Cannes Advertising Festival’s Young Directors Award and was a finalist for the One Club Young Guns 17 award. Tisi joins an award-winning directorial roster that includes Dane Del Deo, Jeff Johnson, Sinuhe Xavier, and Los York CEO/director Seth Epstein.

Tisi approaches filmmaking with a keen attention to movement and detail, passiona[Read More]

Make-A-Wish Debuts New PSA To Celebrate 40th Anniversary; First Work With Team One

by / May 15, 2020 /

Make-A-Wish is turning 40 and is celebrating by launching a brand new, star-studded campaign - Wishes Need Stars Like You - celebrating more than 500,000 wishes granted worldwide. With many wishes currently on hold - something that has never happened in the history of the organization - this new campaign aims to shine a light on the collective star power of everyday people and corporate sponsors who have made the impossible possible for wish kids and their fa[Read More]

Playboy Wants People To Practice Safe Six In Humorous New PSA For Social Distancing

by / May 14, 2020 /

Playboy has released a playful PSA campaign encouraging continued safe social distancing behavior, even as shelter-in-place orders continue to lift throughout the country. Created in partnership with Austin creative agency, Preacher, “Practice Safe Six” plays off six age-old high school sex education tips updating them to apply to the current social distancing recommendations.

The messages are loud, clear, and s[Read More]

LUCKY BRAND AND PREACHER OFFER A DAILY DOSE OF ENTERTAINMENT WHILE ENCOURAGING PEOPLE TO “STAY IN FOR THE WIN”

by / May 8, 2020 /

While stay-at-home orders remain intact for many states across the country, staying motivated and positive while under quarantine is proving harder by the day. And while those same orders are slowly lifting in other parts of the country, with select businesses and recreational areas beginning to re-open, it has become increasingly important to remind people that staying at home is still the safest option.

It’s these truths that inspired LA-headquartered denim and apparel company,[Read More]

THE BENCH CO-FOUNDERS ON THE CURRENT FREELANCE MARKETPLACE AND HOW AGENCIES AND BRANDS SHOULD STAFF FOR THE FUTURE

by / May 6, 2020 /

The economic shutdown has already upended the ad industry, causing clients to slash budgets and agencies to furlough or lay off staff outright, and there’s no clear end in sight. But The Bench, an LA-based company that hand-matches vetted freelance talent to agencies and client-side brand marketing teams based on specific project requirements, thinks the crisis may push agencies to reevaluate their staffing models for the long-term. They’ve worked [Read More]

Q&A: ENGINE Strategy Head Lindsey Allison Talks Shop, Brands Need for Insights, Innovation During Pandemic

by / May 4, 2020 /

Lindsey Allison is Head of Strategy for ENGINE, a global agency that helps brands connect with consumers by providing insights, content, distribution and technology services. Allison partners with creative and account teams across all agency disciplines to generate insights and develop strategies for clients including Disney, Google, Red Bull, Nike, HBO, Vans, and Liberty Mutual. Prior to ENGINE, she was Deutsch’s EVP, Head of Strategy, and spearheaded efforts for Taco Bell, Hulu, Zillo[Read More]