For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?
Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]
American fans of superstar Jin, of 21st century pop icons BTS, and Korean ramen are the immediate targets for a new campaign from Santa Monica-based agency The Many. Otoki, one of the biggest food companies with 56 years of experience and leadership in 31 Korean food categories, is eager to replicate their flagship Jin Ramen’s popularity in the U.S. and gl[Read More]
Rappers Khuli Chana, Blxckie and 25K team up with Patriot Films director Sam Coleman, who is repped by Ridley Scott Associates stateside, to celebrate the power of inspiration for KFC Streetwise and Ogilvy Johannesburg.
https://www.youtube.com/watch?v=lWlzVsrN-vo
Every groundbreaking artist has a story, a moment of inspiration that drives their next wave of creativity. But this doesn’t happen in isolation – original needs to feed original[Read More]
Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character
With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops to keep from drowning in a sea of competition. Fortunately, KURU Footwear not only has a powerful unique differenti[Read More]
The Many has announced its partnership with OTOKI, the proud owner of Korea’s #1 food brand across 31 categories and a food manufacturer established in 1969. The agency will collaborate with the brand to officially launch its new campaign in the U.S., starting with Jin Ramen’s new creative content starring BTS' Jin. This marks the first global campaign [Read More]
Adweek, the leading source for advertising, marketing, and media insights, today announced a revolutionary expansion of its Marketing Vanguard program, a unique resource for chief marketing officers. As part of this expansion, Liz Kneebone was appointed vice president of Community Programs and Development.
An Adweek statement cited Kneebone’s “deep expertise” in cultivating executive communities as one of the reasons the ANA alum will be[Read More]
Bray & Co. and NOVUS bring innovative, localized, data-centric approaches
Fidium Fiber, named one of CNET’s Best Internet Providers in 2024, has partnered with Bray & Co.as its Creative Agency of Record and NOVUS as its Media Agency of Record to amplify its brand and drive its am[Read More]
Award-winning director David Gray’s new short film, Surgical Treatment delivers a funny satirical take on “treatments” (n.), those glossy pdfs directors are required to submit during the bidding process. The film observes what it might be like if another industry had to go through the process to create something that rehashes many hours’ worth of [Read More]
