by thelaegotist / December 7, 2022 /
by Egotist / December 7, 2022 /
Ringing in the holiday season, Kohl’s fantastically vibrant “More Gifts, More Savings” directed by Paola Kudacki is a gift-givers anthem for fashion lovers. Moving joyously to the beat of Earth, Wind & Fire, the spot whimsically calls for audiences to outfit this season in style (and savings).
by thelaegotist / November 29, 2022 /
After getting a cry for help via an email from a young Iranian woman living through the turmoil, 1stAveMachine released a PSA in support of Iranians who are fighting the regime that has been oppressing them for more than 40 years.
"The people of Iran need to know the whole world is standing behind them," the email reads in part. "They need hope. This war is not just ours."
"Since then," the email explains, "most Iranians are prote[Read More]
Anomaly x Jimmy John’s: Timely Soccer Campaign for Football Lovers Starring Super Bowl Champ Jimmy Johnson
by Egotist / November 23, 2022 /
The glory days of the 1980s and 1990s infomercial are never truly behind us – and beloved sandwich brand Jimmy John’s proves it in its latest campaign coinciding with one of the most popular sporting events on the planet from its creative agency of record, Anomaly.
While Europe counted down the minutes, the event might come in second for some Sunday Night Football lovers. To help translate for pig-skin [Read More]
by Egotist / November 21, 2022 /
Production company O Positive Films, a go-to for some of the industry’s funniest work, welcomes comedy director/writer Amber Schaefer for commercial representation. Schaefer is known for her irreverent tone and distinctively stylized short films, sketches and commercials. Her first work with O Positive is The Job for Native’s playful Holiday campaign via M/H. She also works as one of SNL’s short film directors, where she most recently directed Ne[Read More]
by thelaegotist / November 10, 2022 /
The NBA G League recently premiered its 2022-23 season brand campaign “A Whole Different league” featuring GRAMMY ® award-winning artist and part owner of the NBA G League’s College Park Skyhawks, 2 Chainz, streaming now across all @NBAGLeague social platforms and on [Read More]
by Egotist / November 8, 2022 /
Creative collective Wild Gift, co-founded last year by production veteran David Mitchell, has signed Dylan Maranda the Vancouver-based director behind the powerful PSA “Happy Birthday, Twitter” for the Canadian Centre for Child Protection via Mischief (2021 AdAge & Campaign Agency of the Year & Adweek Breakthrough Agency of the Year) and No Fixed Address. On Twitter’s 15th birthday last year, the PSA called out the platform for lax polic[Read More]
Heineken launches campaign for Island’s Edge with funny spot via Publicis Dublin directed by O Positive Films’ David Shane
by Egotist / November 8, 2022 /
Irish people love the idea of drinking stout, but they don’t always love the taste of it. The most common complaint being that it can be too bitter. So Heineken Ireland decided to create a stout that is simply less bitter. They called it Island’s Edge.
12 months since its launch, Island’s Edge has released its latest campaign with Publicis Dublin: “It’s better, less bitter”.
The campaign salutes those who let go of their bitterness and share the belief that life, m[Read More]