Sam Coleman Directs Spotify’s New Anthem Film, Celebrating Zulu Pride, Music & Self Discovery

by Egotist / June 30, 2025 /

At the heart of Spotify Africa’s latest campaign is the striking, emotive film “Khuphuka Nathi,” via agency Publicis Machine, directed by Sam Coleman and produced by Patriot Films; Coleman is repped stateside by RSA Films. “Khuphuka Nathi” was launched online and on linear television across SA.

“Khuphuka Nathi” celebrates Zulu culture and pays homage to Zulu identity, pride and the deep musical rhythms that shape the coastal South African province of KwaZulu-Natal (KZN) [Read More]

Advertising Production Leaders Gather at Deutsch LA to Spotlight What It Takes to Win a Bid for LA

by thelaegotist / June 19, 2025 /

Leaders from LA’s advertising production community—including bidders, agency producers, freelance line producers, and production & post-production company leads—recently gathered at Deutsch LA for the second Bid for LA roundtable. The event brought together voices from across the commercial production landscape to surface the real-world pressures behind how advertising work[Read More]

RSA Films Teams with Bueno as New West Coast & TX Rep

by Egotist / June 3, 2025 /

RSA Films, a 2025 AdAge Production Company Standout, is pleased to announce a new partnership with Bueno to represent their roster of filmmakers on the West Coast and Texas. Founded and led by esteemed industry veterans Bryan Shrednick and Millie Munro, Bueno is a “go-to” resource for agencies and brands seeking world-class talent across live-action, animation, visual effects, mixed media, immersive, design[Read More]

CELEBRATED CREATIVE DIRECTOR JEFF LAM JOINS LOS YORK

by Egotist / June 2, 2025 /

In a major move to expand its creative capabilities and leadership, LOS YORK has signed award-winning designer and creative director Jeff Lam. He was previously Creative Director at TBWA\Chiat\Day, where he led high-profile campaigns for Gatorade and Levi’s. He helmed the relaunch of the iconic “Is It In You?” campaign, and his latest work for Gatorade features Kendrick Lamar—the first musician in the brand’s history to be included as an athlete. He [Read More]

Aussie Directing Sensation Leilani Croucher Joins RSA Films, Her First US Representation

by Egotist / May 9, 2025 /

RSA Films welcomes Australian-born filmmaker Leilani Croucher for her first commercial and branded content representation in the US. Croucher’s distinctive style combines bold, colorful visuals with culturally sharp storytelling as seen in her Cannes Lion-winning Berlei bras’ “Boob Balls” (via The Monkeys) and McDonald’s “#TheOriginalMouthful”(via DDB); the first features disembodied breasts of all shapes and sizes being hit, squashed and batte[Read More]

Mind-Blowing Immersive Concert Series Cercle Odyssey Comes to LA in May Featuring Moby & Top EDM artists With Epic Visuals from Director Neels Castillon

by thelaegotist / April 28, 2025 /

Abandon Editorial Hits The Road With Ben Affleck and Jon Bernthal for “The Accountant 2” SXSW Premiere 

by Egotist / April 23, 2025 /

Abandon Editorial hit the road with Ben Affleck and Jon Bernthal in the lead up to The Accountant 2’s premiere at SXSW last month. Edited by Edward Khoma of Abandon Editorial and Directed by Peter Karl of Goodform, the promo video follows Ben and Jon as they embark on a classic road trip to Austin, Texas, humorously capturing all of the iconic and relatable moments along the way, from pit stops for snacks to jamming out to Brenton Wood’s time[Read More]

LOS FILMS TAKES ON KAREEM RAHMA

by Egotist / April 23, 2025 /

“So what’s your take?” Kareem Rahma famously asks a curated collection of subway riders in his runaway hit Instagram series Subway Takes. In his viral TikTok series Keep the Meter Running, Rahma hails New York City cabs and asks drivers to take him to their favorite pitstops. The comedy creator is now hopping a different train, joining the advertising industry as a commercial director on the roster of LOS FILMS, the director-lead live-action discipline [Read More]