CASSANDRA’S “THE CULTURE OF INFLUENCE” REPORT REVEALS WHAT MAKES AN INFLUENCER EFFECTIVE WITH GEN Z AND MILLENNIALS

by thelaegotist / March 9, 2020 /

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior

A new trends report, “The Culture of Influence,” released by Cassandra, ENGINE’s insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what [Read More]

A Menu for Surviving Politics at Thanksgiving

by The Chicago Egotist / November 26, 2019 /

It seems like every year there’s more to get a stomach ache about at The Thanksgiving Table -- 59% of Americans feel that talking about politics with people they disagree with is stressful and frustrating. 51% feel anxiety over the upcoming election year. And 45% feel as if the rhetoric and discourse will negatively affect their well-being.

So what to say at the landmine-filled Thanksgiving table? How not to upset your GenX cousin AND your Great Aunt Cathy?

Thanks to[Read More]