BATTERY LAUNCHES SECOND INSTALLMENT OF “AN IDEA FOR LA” A PRO BONO CAMPAIGN INITIATIVE FOR L.A. BUSINESSES STRUGGLING TO STAY OPEN DURING THE PANDEMIC

by Egotist / April 15, 2021 /

An Idea for L.A. 2.0 Promotes Rhythms of the Village, A Popular African Cultural Center and Shop in Altaden

Battery, the Los Angeles-based creative advertising agency, has launched the second marketing campaign to come out of the Battery initiative An Idea for L.A., a pro bono program that provides a marketing makeover for L.A. businesses struggling to stay open during the COVID-19 pandemic. After their first-round for [Read More]

Hey Wonderful Signs Danish Directorial Sensation Ada Bligaard Søby for Commercials

by Egotist / April 9, 2021 /

Hey Wonderful welcomes acclaimed director and photographer Ada Bligaard Søby to the roster for commercial representation in the U.S. and Canada. Her work stands apart for its authentic performances, film craft and cinematic visuals. She has directed standout spots for Scandinavian brands such as Telenor, Arbejdernes Landsbank and mental health foundation Psykiatri Fonden. Her extensive photography portfolio includes the photo book “The Best Is Yet [Read More]

Veteran Industry Producers David Mitchell and Tomer DeVito Launch Wild Gift

by Egotist / March 31, 2021 /

Production veterans David Mitchell and Tomer DeVito have founded creative collective Wild Gift, a production company working across all formats with a highly curated roster of exceptional industry talent. Mitchell will serve as Wild Gift Managing Director, running the company’s day-to-day business, with DeVito as a collaborating EP.

A producer at Ridley Scott’s RSA Films for over two decades, Mitchell most recently served as the company’[Read More]

Princess Grace Award-winning Writer/Director/Curator Miranda Haymon Joins O Positive for Commercials

by Egotist / March 31, 2021 /

O Positive welcomes Miranda Haymon, a Princess Grace Award-winning writer, director and curator, and Roundabout Theatre Company resident director, to the company for commercial representation. The news was announced today by O Positive director/partner David Shane. 

An ascendant theatre talent, Haymon’s recent credits include “Really Really Gorgeous” at The Tank, “In the Penal Colony” at The Tank, Next Door @ NYTW and “Mondo Tra[Read More]

Special Group U.S. Appoints Caroline Jackson as Managing Director and Kelsey Hodgkin as Head of Strategy

by Egotist / March 30, 2021 /

Special Group U.S. is expanding its leadership team. The global independent creative company has named Caroline Jackson as its managing director and Kelsey Hodgkin as head of strategy for its growing U.S. office, and will join as partners alongside chief creative officer, William Gelner who launched the shop in October 2020.

Jackson, a native of Australia, is joining Special Group U.S. from Interpublic Group’s Elephant, where she was managi[Read More]

AKKURAT Studios Raises “Barre” in New “Ballerina” Film for Mercedes Benz G-Class Campaign

by Egotist / March 9, 2021 /

In Mercedes Benz’s latest spot, produced by Los Angeles and Berlin-based AKKURAT Studios for Antoni Garage, director Francisco Sendino opens the film by treating viewers to a beautiful ballet performance. Soon, the dance transitions and takes everyone on an exciting, wild ride. It’s all part of the brand's campaign story in paying homage to the luxury brand’s G-Class off-roader and its most iconic interior feature that’s been adorning the vehicle for 42 years – the grab handle bar. [Read More]