Dailey asks “What have minorities done for America anyway?”

by thelaegotist / August 22, 2018 / Anti-immigration sentiments, separating families at the border, the ongoing DACA debate, the Charlottesville rally, and hate crimes on the rise—a series of grim and unsettling events gave L.A. independent shop Dailey great pause. Dailey’s creative team, led by Executive Creative Director Marcus Wesson, decided to take a stand and develop WhatDiversityGivesUs.com, an in-house-created web site, [Read More]
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kaboom’s erik moe Finds Effervescent Comedy In Sparking Ice Marketing Mayhem

by thelaegotist / August 20, 2018 / Nothing goes better with Bread n Butter than Sparkling Ice, as evident in the new campaign directed by kabooms erik moe. The spots are a comedic take on the advertising industry, where an effervescent duo of eager interns seeks original ways to sell Sparkling Ice. A music video, spinning prize wheels, and viral stunts all make their boss think WTF. What The Flavor, that is. Watch the inter[Read More]
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The Bigger Picture & Director Michael Bernard Are “Well Storied” For Land Rover With Agency Spark44

by thelaegotist / August 17, 2018 / The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion. "Hidden In Plain Sight," "Maker of Champions," and "Reel[Read More]
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TRAILER PARK AND ENGINE EXPAND CREATIVE RANKS WITH ADDITION OF WILLIAM GELNER AS CHIEF CREATIVE OFFICER

by thelaegotist / August 14, 2018 / Creative powerhouse bolsters rich production, data and distribution offering Trailer Park — Engine’s leading full-service creative agency specializing in content creation and entertainment marketing is proud to announce the addition of William Gelner in the role of Chief Creative Officer, Engine Content and Trailer Park Plus. In this new role, Gelner will be responsible for helping to drive[Read More]
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The Biggest Star of Golden Door’s New Celebrity Ad Campaign is The One Behind The Camera – Annie Leibovitz

by thelaegotist / August 8, 2018 / Annie Lebovitz photographs Golden Door guests in ‘Human Again’ media blitz Two icons come together in a fresh new Grace Creative advertising campaign that transcends the destination spa category: Golden Door, the iconic luxury retreat long favored by old and new Hollywood, and Annie Leibovitz, the iconic photographer of our times and designated Living Legend. “Annie is a master storyteller[Read More]
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SunnyD’s New National Campaign from Terri & Sandy Reminds GenZ to Drink to Its Own Beat

by thelaegotist / August 3, 2018 / In its first national marketing push since 2015, Harvest Hill Beverage Company brand, SunnyD, has unveiled a catchy new campaign targeting, and featuring, its core GenZ audience. This marks the first work from independent advertising agency, Terri & Sandy, which was awarded the iconic beverage brand’s business back in October 2017. At the heart of the campaign is a :60 anthem spot coined [Read More]
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[email protected] Webinar Helps Working Moms Release Their Inner Leaders

by thelaegotist / August 3, 2018 / 4A’s sponsored coaching program begins August 29 When presented with the challenge of juggling the demands of a thriving advertising agency career with a satisfying family life, some of us may seek sanctuary in a classic TV commercial: “Calgon, take me away!” Today, there’s a real solution: a live virtual coaching program designed to maintain and grow women as leaders within agencies. [Read More]
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Eleven’s Jeff Payne Mixes Energetic New Campaign For Nike and Dick Sporting Good’s In “Play Like You Own It”

by Egotist / July 28, 2018 / Eleven Founder/Mixer Jeff Payne encourages viewers to own their playing field in Nike and Dick Sporting Good’s new campaign, “Play Like You Own It.” The spot showcases various athletes, including soccer star Mallory Pugh, perfecting their game in the most unlikely of places, reminding the audience that sports can never be limited to the field or court. https://vimeo.com/280759136 Credits: [Read More]
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