• TILTSHIFT HIRES FELIX E. URQUIZA AS VFX SUPERVISOR

    by / May 23, 2019 /

    TiltShift, Publicis Groupe’s CG/VFX production studio and XR experience factory, based at Team One Los Angeles, has hired industry veteran Felix E. Urquiza as VFX Supervisor, it was announced today.

    Urquiza will lead the team responsible for creating everything from traditional VFX assets to industry-first VR and AR executions. “We are really fortunate to have Felix coming aboard to lead the TiltShift team,” said Bryan Cook, Director of Post Production, Team One. “Felix’s un[Read More]

  • Effie Announces ‘5 For 50’ Shortlist

    by / May 22, 2019 /

    Global Award Marks Effie’s 50thAnniversary and Recognizes Brands with Enduring Success

    Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused.  The award marks the nonprofit’s 50thyear as the leading global authority on marketing effectiveness.[Read More]

  • Walrus Offers (Comedic) Relief in New Campaign for Colace

    by / May 22, 2019 /

    The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation-- a condition affecting an estimated 63 million people in North America alone. 

    In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms---like boring advertisem[Read More]

  • Movita Juice Bar Spot Comically Depicts Zombie-Like Customers

    by / May 22, 2019 /

    The latest spot from LA-based juice bar Movita comically depicts a zombie-like customer instantly brought back to human form after just one sip of her much-needed Movita beverage, positioning the brand as one that pours life into its faithful patrons.

    https://www.youtu.be/drHF45_B64Y

    This campaign is the brainchild of the SVP Creative Director of Production at Orci, Allen Perez, who serves as the juice bar’s creative consultant and was brought on during the brand’s infancy[Read More]

  • With New Campaign from Southern California Edison, Safety Messages Come Straight from the Squirrel’s Mouth

    by / May 20, 2019 /

    “Safety Squirrel,” a new campaign by IW Alliance, consisting of Dailey, GP Generate and IWGroup, features a frank, fast-talking squirrel who dispenses rapid-fire real talk about how to behave near power lines. Whether he's saving a partygoer's errant metallic balloon or stopping a distracted tree trimmer from making a serious mistake, Safety Squirrel intercedes in spots that are funny, memorable—a little nutty, even.
     
    “Dailey’s focus groups confirmed a hu[Read More]

  • Editorial Powerhouses Cut+Run and The Quarry Are Teaming Up in the US Market

    by / May 16, 2019 /

    Creativity grows through the connection of brilliant and daring minds. In the coolest of collaborations, Cut+Run is joining forces with The Quarry, some of the most creative and awarded film editors in the UK. This transformational partnership will see the editors of London-based The Quarry continue to expand their presence stateside while editing projects through Cut+Run.

    For the last two decades, The Qu[Read More]