Advertising Archives - The Los Angeles EgotistThe Los Angeles Egotist

EMMY-winning filmmaker Peter Atencio Joins RSA Films for Commercials

by Egotist / September 17, 2019 /
Ridley Scott Creative Group’s RSA Films has announced acclaimed filmmaker Peter Atencio has joined the company for commercial representation. His work directing and producing the hit sketch comedy show “Key & Peele” landed him in the cultural zeitgeist and earned him an EMMY Award for Outstanding Variety Sketch Series along with multiple other EMMY nominations, a Peabody Award and an American Comedy Award. He’s also met success directing and p[Read More]
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The Woo Agency Redefines What It Means To Be A Superhero In Empowering Campaign For Warner Bros.’ DC Super Hero Girls

by Egotist / September 17, 2019 /
When approaching a campaign to launch the series DC Super Hero Girls, Warner Bros. and LA-based ad agency The Woo decided to flip an old superhero paradigm on its head. They discovered girls didn’t aspire to become like their favorite superheroes, the characters are beloved for qualities girls saw in themselves. Strength, kindness, intelligence - these were the powers that united and inspired. Enter “She’s Like Me.”

https://vimeo.com/358835[Read More]
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MERINGCARSON LAUNCHES GLOBAL CAMPAIGN FOR VISIT CALIFORNIA

by Egotist / September 16, 2019 /
Celebrated in music, literature and film, the California road trip has long been a rite of passage — and for good reason. With 400,000 miles of roadways and 840 miles of coastline, the Golden State offers a multitude of options for intrepid explorers looking to travel on their own terms, while discovering historic landmarks and monuments, hidden gems and hot spots along the way.

Independent agency MeringCarson is bringing the California roa[Read More]
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CNN Partners with Compadre for 2020 Election Package

by Egotist / September 16, 2019 /
Creative marketing agency Compadre has partnered with CNN to create a multiplatform promotional package for their 2020 election coverage. The package premiered during the lead-up to the first Democratic debate and will continue to roll-out through election night 2020.

With more events, candidates, and coverage than ever before, this election cycle required a package that could contain the flow of information wit[Read More]
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Partnership for Drug-Free Kids and Terri & Sandy Offer Hope For Families Of Children Struggling With Opioid Misuse

by thelaegotist / August 27, 2019 /
Partnership for Drug-Free Kids launched two campaigns examining the impact opioid addiction has on the families affected by their loved ones’ addiction-- a powerful shift for this type of advertising, which typically focuses on the addicts themselves. The work, which offers hope and support for struggling parents and families, was created pro-bono by independent full service agency, Terri & Sandy, and is runnin[Read More]
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And Company Launches 360 Brand Campaign For WEBTOON

by Egotist / August 26, 2019 /
Los Angeles-based creative agency And Company recently created a 360 campaign for WEBTOON, the world's largest digital comics platform with more than 10 million daily readers. Geared towards expanding the Korean brand’s presence in the U.S. market, the campaign is highlighted by a :60 anthem spot for theatrical and broadcast. In addition, And Company produced deliverables for print, OOH, digital, and social.
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Roger and Big Machine Announce Merger

by Egotist / August 23, 2019 /
Creative agency Roger and full-service production company Big Machine announced a strategic merger that will expand the creative capabilities for their respective agency, brand, and entertainment clients. The LA-based studios will retain the Roger name and continue all operations at their newly renovated facility in the Silver Lake neighborhood of Los Angeles. Representing Roger in the business partnership is Terence Lee, creative director, Dane Macbeth, crea[Read More]
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Squeak E. Clean Studios Releases a Re-Recording of its Iconic Cannes-Lions Winning “Hello Tomorrow” Track

by Egotist / August 23, 2019 /
Squeak E. Clean Studios marks a step forward in sonic exploration with the launch of their new original track and music video “Hello Tomorrow Rebirth.”

After the chart-topping release of Squeak E. Clean Productions’ original track for the iconic Adidas “Hello Tomorrow” spot in 2005, the now global music and sound powerhouse is revisiting and re-releasing the award-winning song in celebration of its recent merger with Nylon Studios.

The re-recorded track, a creative c[Read More]
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