R&R Partners Launches New Campaign for National Child-Welfare Program: National CASA/GAL Association for Children

by thelaegotist / July 10, 2019 /

Awareness campaign provides a view from the child’s perspective

For the first time in more than 10 years, the National Court Appointed Special Advocates and Guardian ad Litem Association for Children (CASA/GAL) are launching a new campaign with the help of advertising agency, R&R Partners. The multimedia campaign, which debuts June 10, aims to increase brand awareness and recruit[Read More]

Havaianas and TBD Collaborate with Buff Monster and Google Vision AI To Transform Venice Beach Boardwalk into a Shoppable AI Experience

by Egotist / July 9, 2019 /

Havaianas aims to be the number one sandal brand in U.S. and has brought in creative agency TBD in the creation of its first large-scale outdoor activation stateside. The Brazilian-based retailer has collaborated with renowned street artist, Buff Monster, to transform the Venice Beach Boardwalk into an immersive art installation and shoppable AI experience.

“Step into Summer” is the U.S. extension of Havaia[Read More]

Travelocity Names Proof Advertising its New Creative AOR

by thelaegotist / July 9, 2019 /

Online travel agency, Travelocity®, has named Austin agency Proof Advertising  its new creative agency of record following a multi-agency review that kicked off in March 2019. The Austin shop bested four remaining agencies in the final round for the business, including incumbent Campbell Ewald, which has held the account since 2015. Proof will handle all creative and strategic duties for the br[Read More]

Locals Only: Matt Null, co-Founder & CEO at LA’s newest agency – Human Design

by thelaegotist / July 1, 2019 /

Matt Null doesn’t keep up with commercials, monitor industry trends or follow a five-year plan. The co-founder and CEO of Boulder, Colorado-based agency Human Design has more pressing issues on his mind—mainly people. As the name of his shop would imply, human beings are central to its purpose. The Egotist interviewed Null as he was opening Human Design’s Los Angeles office.

Tell us a bit about Human Design.[Read More]