by thelaegotist / December 7, 2022 /
by Egotist / December 7, 2022 /
Ringing in the holiday season, Kohl’s fantastically vibrant “More Gifts, More Savings” directed by Paola Kudacki is a gift-givers anthem for fashion lovers. Moving joyously to the beat of Earth, Wind & Fire, the spot whimsically calls for audiences to outfit this season in style (and savings).
Anomaly x Jimmy John’s: Timely Soccer Campaign for Football Lovers Starring Super Bowl Champ Jimmy Johnson
by Egotist / November 23, 2022 /
The glory days of the 1980s and 1990s infomercial are never truly behind us – and beloved sandwich brand Jimmy John’s proves it in its latest campaign coinciding with one of the most popular sporting events on the planet from its creative agency of record, Anomaly.
While Europe counted down the minutes, the event might come in second for some Sunday Night Football lovers. To help translate for pig-skin [Read More]
by thelaegotist / November 23, 2022 /
General Motors's multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM's Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation's Made in America Festival, an annual two-day, culturally [Read More]
by thelaegotist / November 10, 2022 /
The NBA G League recently premiered its 2022-23 season brand campaign “A Whole Different league” featuring GRAMMY ® award-winning artist and part owner of the NBA G League’s College Park Skyhawks, 2 Chainz, streaming now across all @NBAGLeague social platforms and on [Read More]
Heineken launches campaign for Island’s Edge with funny spot via Publicis Dublin directed by O Positive Films’ David Shane
by Egotist / November 8, 2022 /
Irish people love the idea of drinking stout, but they don’t always love the taste of it. The most common complaint being that it can be too bitter. So Heineken Ireland decided to create a stout that is simply less bitter. They called it Island’s Edge.
12 months since its launch, Island’s Edge has released its latest campaign with Publicis Dublin: “It’s better, less bitter”.
The campaign salutes those who let go of their bitterness and share the belief that life, m[Read More]
Arcade Editor Jeff Ferruzzo Helps Ocean Spray “Bring the Jiggle” for New “Power Your Holidays” Campaign
by Egotist / October 27, 2022 /
Ocean Spray’s latest holiday campaign, “Power Your Holidays'' puts an exciting twist on the traditional holiday family dinner, featuring the outright star of the show, the jiggling logs of Ocean Spray’s Jellied Cranberry Sauce.
by thelaegotist / October 26, 2022 /
Chicago agency Tom, Dick & Harry Creative Co. (TDH) is proud to announce the launch of two craft beers to celebrate their twentieth anniversary. TDH partnered with Dan Abel, co-founder of Chicago’s craft-focused brewery incubator, Pilot Project Brewing, to create beer that gets to the heart of the creative process: one to honor the ideation phase and the second to celebrate a great idea. TDH[Read More]