by thelaegotist / January 17, 2019 / To mark its 50th anniversary, Effie’s 5 for 50 Award has opened its global call for entries, with a campaign created by McCann Worldgroup which celebrates how truly effective work transcends marketing and becomes part of people’s everyday vernacular. The campaign summons the design elements and taglines of some of the most iconic Effie winners through the years including McDonald’s[Read More]
by Egotist / January 4, 2019 / Today Lexus reveals a national marketing campaign, “A New Frontier,” to launch the UX – its first and only luxury compact crossover. The campaign was created by Team One. The first-ever UX originally debuted as a concept vehicle in 2016, and was designed for a city mindset and the “modern urban explorer” target market – a younger consumer who explores, experiments and defies. This gen[Read More]
by thelaegotist / December 28, 2018 / Bas Berkhout, the award-winning filmmaker known for his intimate short films, is the latest director to join ArtClass, a next-generation production company based in LA and New York. Whether helming independent work or branded content for clients like ASICS or Charles Schwab, Berkhout approaches the projects in the same way—humanity first. He frequently eschews the use of music and i[Read More]
by thelaegotist / December 27, 2018 / Who Let the Year of the Dogs Out? By Nate Stroot & Adam Valley We've been partners coming up on six years now. Not only have we sat next to each other every Monday-Friday and more than a few weekends over the past half-decade, we even share a car lease. So, it only seems appropriate that we also share this reflection together. WINTER TO SPRING: THE ENDLESS HONEYMOON TOUR We started[Read More]
by thelaegotist / December 27, 2018 / Brendan Gibbons, director, Station Film I learned that there is no statute of limitations on a Canadian pharmacy’s call center list. That there is no better cold medicine than oregano oil. That the only way to stop people from telling you, “You should do yoga,” is to tell them you do yoga. That cynicism is easy and boring. Living part-time in the desert and having a grass lawn i[Read More]
by thelaegotist / December 26, 2018 / A creative force beloved by clients for her verve and originality, Aika Miyake brings a natural gift for editing to Cut+Run. Fast, slow, wild, and wonderful -- she can edit it all. A member of Free The Bid, Aika is known for evocative and imaginative work, spanning many genres and styles. Where travel is her inspiration, editing is her life’s calling. The Tokyo-raised, California-educated[Read More]
by thelaegotist / December 26, 2018 / Mixing Ingredients For A Potent Elixir - The Bigger Picture Perspective By Tracy Mays, Founder/EP The Bigger Picture 2018 was The Bigger Picture’s first year, and the first time I’ve been the solo owner of a company. So to say I learned a lot...well, that would be an understatement. It was an extremely productive time, where lessons came fast and in unexpected moments. That’s producti[Read More]
by thelaegotist / December 26, 2018 / By: Zihla Salinas, Katie Martin, Will Gelner, Jake Katz, Howard Moggs What a crazy year. We’ve seen so much change ranging from ad agencies consolidating their services to eliminating retainer models. From age old institutions shrinking (or disappearing completely!) to increases in scope and workload to decreases in fees, we’re seeing an entire industry overhaul. Today, we’re witness[Read More]
