HBO Max And Rock The Vote Kick Off 2020 Election Partnership Providing Election Resources And Encouraging Fans To “VOTE BECAUSE ___ DEPENDS ON IT” 

by thelaegotist / September 25, 2020 /

Powerful PSA Highlighting Voter Issues Features HBO and HBO Max Talent Including Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee, Henry Winkler, and More

 A Selection of Topical, Critically Acclaimed Documentaries Are Also Now Available to Stream for Free on HBOMax.com and HBO.com

With less than six weeks remaining until this year’s general election, HBO Max and Rock the Vote are kicking off a new partnership that encourages voters to highlight the issues that have m[Read More]

WeTransfer Campaign Recasts Doubt as a Superpower in the Creative Process, Not a Liability

by thelaegotist / September 22, 2020 /

Creatives often view doubt as a weakness when they should recognize it as their greatest strength.

That’s the premise of a new brand campaign from WeTransfer and lead creative agency Preacher, called “Doubt. Create. Repeat.” It explores feelings of uncertainty in the creative process and calls on creatives to leverage doubt as fuel to propel new ideas forward. For example, in one scene, a woman is shown floating above a stage, untethered from[Read More]

MullenLowe LA Lands Global Creative Team Laura Sampedro and Carlos Alija

by thelaegotist / September 16, 2020 /

MullenLowe LA, which has grown to be a major agency player on the West Coast, has added two global creative players to lead the office.  Laura Sampedro and Carlos Alija are known for their global work for brands from Coca-Cola to Honda to Lurpak, but also for recently helping Anomaly (where they were group account directors) land the Coca-Cola U.S. AOR business as group creative directors.   

“Laura and Carlos bring unexpected creativity [Read More]

MOCEAN launches O2, a new strategy-led social offering

by Egotist / September 1, 2020 /

Three-time “Entertainment Agency of the Year” award-winner MOCEAN recently announced the formation of O2, a new, strategy-driven social media venture led by Allan Gungormez, formerly head of strategy at agency Hi5.

“Strategy has long been avoided by traditional entertainment marketing agencies, or, at best, kept separate from creative,” says MOCEAN president Michael McIntyre. “We have watched the[Read More]

Zambezi Hires Norm Brown as Design Director

by Egotist / August 20, 2020 /

Independent creative agency Zambezi announced the hiring of Norm Brown as Design Director. In this role, Norm will closely collaborate with Partner and CCO Gavin Lester and his team on creative projects across the agency’s client roster.

A tr[Read More]