The Mars Agency and Øuterkind Go On Tour With a Mobile Salon Experience for Schwarzkopf

by thelaegotist / April 16, 2025 /

“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration

When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations. 

To get top-of-mind thoughts[Read More]

RSA Films’ Peter Martin Directs Amusing Men’s Wearhouse Campaign via Party Land

by Egotist / March 27, 2025 /

After last year’s breakout campaign redefined Men’s Wearhouse’s image for the next generation of consumers–driving a double-digit increase in awareness and a significant increase in consideration–the brand is back with the next phase of its “Love the Way You Look” platform. Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men�[Read More]

Strategy and Design Powerhouse Blurr Bureau Developed Full-scale Identity for North America’s Top-performing Toaster Pastries Flings

by thenewyorkegotist / March 21, 2025 /

Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]

The Many Named Media AOR for Panda Express 

by thelaegotist / March 19, 2025 /

The Many, an award-winning independent agency specializing in holistic strategies, creative campaigns and content, and connective media planning, has been named media agency of record for Panda Express.

The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase. Their demonstrated experti[Read More]

HEATHER MCMAHAN + STOUFFER’S Bringing Mac + Cheese to every “PANTRY” in USA

by thenewyorkegotist / March 19, 2025 /

For the first time in 100 years, Stouffer’s mac and cheese is leaving the freezer and coming to the pantry aisle. So to launch their new, first ever, pantry-ready Supreme Shells & Cheese, Stouffer’s announced they wanted to fill every Pantry in America. Sounds impossible, right?  

Not when you realize we’re talking about people with the last name “Pantry.” And there are only about 90 of those spread out across the US. <[Read More]

The Many’s New Campaign for Beloved Korean Food Brand Otoki’s Jin Ramen Stars Superstar BTS’ Jin in K-Drama

by thelaegotist / March 17, 2025 /

American fans of superstar Jin, of 21st century pop icons BTS, and Korean ramen are the immediate targets for a new campaign from Santa Monica-based agency The Many. Otoki, one of the biggest food companies with 56 years of experience and leadership in 31 Korean food categories, is eager to replicate their flagship Jin Ramen’s popularity in the U.S. and gl[Read More]

KURU Footwear Has a New, Irreverent Spokesperson, the KURU GURU, Bringing Their Message of Foot Pain Relief Vividly and Comically to Life

by thelaegotist / March 5, 2025 /

Agency Little BIG Engine Revels in Opportunity to Use Humor in Creating New Brand Character

With almost 900 shoe brands in the U.S.—and a lot more across the globe—it’s safe to say that footwear sales is one of the most competitive categories on the planet. Consequently, shoe brands need to pull out all the stops to keep from drowning in a sea of competition. Fortunately, KURU Footwear not only has a powerful unique differenti[Read More]