LA and Seoul Based Giantstep Produces Interactive Airport Experiences for Incheon International Airport

by Egotist / January 11, 2022 /
Creative technology company Giantstep created the T1 Media Tower experience for the Incheon International Airport in Seoul, Korea. Located throughout Terminal 1, the installations invite travelers to interact with beautiful video content.

At the center of passenger Terminal 1 is “Nature” and “Pop Art.” These installations respond to hand movements in real time when visitors engage with the video frame. “K-Art” and “Into the Frame”[Read More]
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Realtor.com® and Hip Hop Legend to Help You Find Your First “Big Boi House”

by thelaegotist / January 10, 2022 /
Realtor.com^® and creative agency Majority just announced the release of a new ad campaign, “Our First Big Boi House,” starring beloved music icon Big Boi of multi-platinum selling hip hop duo Outkast. The campaign centers around a young couple who used Realtor.com^® to find a home with all the features they’d been searching for. Big Boi magically appears to playfully admire the home[Read More]
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Created by Shamrock Studio/DLP Media Group for the L.A. Rams & Gatorade, “Born And Bred” is an Inspiring New Short with Rams Receiver Robert Woods

by Egotist / January 6, 2022 /
Gatorade has teamed up with the Los Angeles Rams to debut "Born and Bred," a powerful short film about Los Angeles Rams receiver Robert Woods as he recalls growing up in Carson, Calif. and the biggest inspiration of his life and career in the NFL – his older sister Olivia Woods, who was diagnosed with synovial sarcoma at the age of 12. Following a five-year bat[Read More]
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eBay’s “Old School Meets New School” Returns with Episode 2

by Egotist / January 6, 2022 /
eBay’s social-first content series, Old School Meets New School, recently returned with the release of Episode 2, “It's About Time.” It follows Episode 1 which featured the unlikely pairing of Iris Apfel and Lil' Yachty, and the series continues to pair watch enthusiast celebrities together to have an intimate conversation around timepieces and their personal signature style.

In Episode 2, the conversation revolves around watches as an accessori[Read More]
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ENGINE NAMES MELISSA BROWN EXECUTIVE PRODUCER, FRANK NORMANDIN SENIOR ACCOUNT DIRECTOR AND KATIE SCHADE SENIOR ACCOUNT DIRECTOR

by thelaegotist / December 17, 2021 /
Agency Expands Senior Team in Response to Recent Business Growth

ENGINE, a global, full-service media and marketing services company, today announced three key appointments to its Account and Production teams: Melissa Brown, executive producer, Frank Normandin, senior account director, and Katie Schade, senior account director.

“We’re excited about the growth of the agency, and these hires will help us build on that momentu[Read More]
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Visible Takes On Wireless Industry’s Bias Against Singles, Offering Family Plan Savings – Without the Family (or the Family Drama)

by thelaegotist / December 16, 2021 /
An in-person smash room event, aptly-titled Visible Presents: Shatter the Family Drama, at 29 W 23rd St. New York, NY 10010 on December 17-18, 2021.

Visible, the Verizon-owned all digit[Read More]
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Troup Founder and CCO Mat Dimmer Celebrates 10 Years of The Extra Mile Organization

by thelaegotist / December 13, 2021 /
Charity Collects Air Miles to Unite Grieving Families With United Partnership

The public safety restrictions imposed during the outbreak of a contagious disease really drive home how important it is to be able to say goodbye to a loved one. But even when it’s safe to make human contact, many people don’t have the means to travel and visit a loved one who is terminally ill.

Matt Dimmer founded The Extra Mile Organization[Read More]
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Movement Strategy Adds Influencer Marketing Head Kimmy Shoval

by Egotist / November 30, 2021 /

Former Ketchum and IZEA vet to help strengthen the social agency’s approach to influencer marketing with an emphasis on equity and representation

Following recent expansions of their data, content and DEI teams, social media agency Movement Strategy continues its growth with the addition of Kimmy Shoval as Head of Influencer Marketing. An enormously talented social marketer in an era that demands more diverse, tailored influence[Read More]