Mrs&Mr Rebrands Walmart’s Billion Dollar Intimates, Sleepwear Brand
by thelaegotist / January 27, 2023 /
The company coined the name Joyspun and created a new visual identity designed to uplift an otherwise muted and serious category
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, [Read More]
