• LOCALS ONLY: BUCK’S FREDRIK FRIZELL

    by / August 19, 2020 /

    The Egotist recently chatted with Fredrik Frizell, chief innovation officer at talent-driven creative company BUCK, where his role is to drive innovation throughout the global organization. He joined the company in March, a time when all businesses learned the lesson that innovation was key to survival.  

    BUCK has made a series of strategic steps and ramped up capabilities within interactive and immersive work that falls under the [Read More]

  • BUCK, is the first company to enable mobile users to create AR-rich video in post-capture

    by / January 29, 2020 /

    The talent-driven, global, creative company, BUCK, is the first company to enable mobile users to create AR-rich video in post-capture with an update of their popular, animated stickers app, Slapstick.

    Q: What is Slapstick?

    Slapstick is an AR camera app that allows users to customize photos and videos with cool, fun, and funky animated stickers. Up until now, Slapstick stickers could only be placed in live sc[Read More]

  • French Butter Director/DP Brett Froomer Makes Home Chef Feel at Home

    by / October 25, 2019 /

    A new campaign for the meal kit brand Home Chef, created by Chicago agency O’Keefe Reinhard & Paul, (OKRP) and directed by Brett Froomer of the Chicago and L.A.-based French Butter, shows everyday people tackling the task of making delicious, great-looking meals at home in a way that’s simple, authentic and ultimately pleasing.

    The campaign includes spots like “Hand in Hand,” in which a young woman i[Read More]

  • Elephant Gives Kia a Modern Spin

    by / September 18, 2019 /

    With a history of award-winning design and innovation, Kia knew it was time for them to extend a customer-focused vision to their digital platforms. To do this, Kia Motors America KMA enlisted Elephant to imagine a completely redesigned digital experience, (www.kia.com) that redefines the relationship between consumer and automotive manufacturer.

    This is evident from prominent new features that bring a human touch to the experience like 'Buying Mad[Read More]

  • LOCALS ONLY: Unfold Agency Q&A

    by / August 2, 2019 /

    Unfold is “a digital creative agency with a flair for what excites.” Best known for working with all the major film studios, the Los Angeles shop created digital campaigns for half of last year’s top 100 films. Unfold designs and builds custom executions for screens large and small and has branched out into promoting TV, video games and soon, it hopes, other consumer product categories, such as automotive.

    [Read More]

  • Timber Teams With Wendy’s on New Campaign Calling for an “Upgrade From Basic”

    by / May 28, 2019 /

    The award-winning visual effects team at Timber is back at it again, this time working with Wendy’s on a spring commercial campaign, showcasing the “Fifty-Cent Frosty” and the new “Made to Crave” Chicken sandwiches. Introducing color in a world of gray, the campaign calls for an “upgrade from basic” that can only be found in the new menu items.

    “Basic Mike" 30:

    https://www.youtube.com/watch?v=ymDaHr-ex8E

     

    [Read More]

  • TILTSHIFT HIRES FELIX E. URQUIZA AS VFX SUPERVISOR

    by / May 23, 2019 /

    TiltShift, Publicis Groupe’s CG/VFX production studio and XR experience factory, based at Team One Los Angeles, has hired industry veteran Felix E. Urquiza as VFX Supervisor, it was announced today.

    Urquiza will lead the team responsible for creating everything from traditional VFX assets to industry-first VR and AR executions. “We are really fortunate to have Felix coming aboard to lead the TiltShift team,” said Bryan Cook, Director of Post Production, Team One. “Felix’s un[Read More]

  • Method Studios Launches MethodMade

    by / March 5, 2019 /

    Global digital production company Method Studios has launched MethodMade, a collective of award-winning directors, artists, technologists and tastemakers turning original ideas into iconic productions for the world’s biggest advertisers and entertainment properties. Using Method Studios’ worldwide talent and deep capabilities across movies, TV/streamin[Read More]