SAVILLE PRODUCTIONS SIGNS DIRECTOR JULIEN ZENIER
by thelaegotist / May 23, 2019 /
Award-winning production company [Read More]
A Double Win For Cut+Run At The 2019 AICP Post Awards
by thelaegotist / May 23, 2019 /
Cut+Run took home two awards at the 2019 AICP Post Awards in Chicago. James Rose was recognized for Best Editorial: Fashion/Beauty with his work on H&M’s “Take the Lead," and Stacy Peterson was awarded Best Editorial: Docu-Style for her work on Gillette’s “Your Best Never Comes Easy." The AICP Post Awards, formerly the AICE Awards, is an annual celebrati[Read More]
TILTSHIFT HIRES FELIX E. URQUIZA AS VFX SUPERVISOR
by thelaegotist / May 23, 2019 /
TiltShift, Publicis Groupe’s CG/VFX production studio and XR experience factory, based at Team One Los Angeles, has hired industry veteran Felix E. Urquiza as VFX Supervisor, it was announced today.
Urquiza will lead the team responsible for creating everything from traditional VFX assets to industry-first VR and AR executions. “We are really fortunate to have Felix coming aboard to lead the TiltShift team,” said Bryan Cook, Director of Post Production, Team One. “Felix’s un[Read More]
Effie Announces ‘5 For 50’ Shortlist
by thelaegotist / May 22, 2019 /
Global Award Marks Effie’s 50thAnniversary and Recognizes Brands with Enduring Success
Effie announced today the finalists of the global ‘5 for 50’ Effie Award, which recognizes brands that have made Effie history and continue to grow, be effective and future-focused. The award marks the nonprofit’s 50thyear as the leading global authority on marketing effectiveness.[Read More]
Walrus Offers (Comedic) Relief in New Campaign for Colace
by thelaegotist / May 22, 2019 /
The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation-- a condition affecting an estimated 63 million people in North America alone.
In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms---like boring advertisem[Read More]
Movita Juice Bar Spot Comically Depicts Zombie-Like Customers
by Egotist / May 22, 2019 /
The latest spot from LA-based juice bar Movita comically depicts a zombie-like customer instantly brought back to human form after just one sip of her much-needed Movita beverage, positioning the brand as one that pours life into its faithful patrons.
https://www.youtu.be/drHF45_B64Y
This campaign is the brainchild of the SVP Creative Director of Production at Orci, Allen Perez, who serves as the juice bar’s creative consultant and was brought on during the brand’s infancy[Read More]
Filmmaker, Digital Artist & Creative Director Pascal Dangin Joins RSA Films
by Egotist / May 22, 2019 /
Production company RSA Films welcomes director Pascal Dangin for commercial representation. Dangin is an award-winning filmmaker and a digital artist who has retouched iconic photos and set the look as colorist of major feature films. He’s also a creative director, photographer, and book publisher of artists’ monographs, who plies his talents across the luxury, fashion, beauty, lifestyle and fine arts’ industries. His incomparable aesthetic and tec[Read More]
Lime Taps The Lab at Anonymous Content for New Brand Platform, Unlock Life
by Egotist / May 21, 2019 /
Lime, the global leader in micromobility, and The Lab at Anonymous Content have partnered to create Lime’s new brand platform, Unlock Life. The partnership, which is the first of its kind for Lime and The Lab, today kicks off an ongoing campaign that will include a variety of short films, podcasts, editorial and more.
Formed last November, The Lab at Anonymous Content is a creative incubator inside the production and manag[Read More]
