Global creative company BUCK has designed an engaging multimedia-marketing campaign via Host/Havas for Sydney Water that highlights H2O as a precious resource and promotes responsible water-use habits. The animated campaign is particularly relevant as Australia struggles with ongoing droughts and destructive bushfire seasons.
BUCK created six TV commercials, short animations for social media, and a series of static prints for billboards an[Read More]
Creatives often view doubt as a weakness when they should recognize it as their greatest strength.
That’s the premise of a new brand campaign from WeTransfer and lead creative agency Preacher, called “Doubt. Create. Repeat.” It explores feelings of uncertainty in the creative process and calls on creatives to leverage doubt as fuel to propel new ideas forward. For example, in one scene, a woman is shown floating above a stage, untethered from[Read More]
MullenLowe LA, which has grown to be a major agency player on the West Coast, has added two global creative players to lead the office. Laura Sampedro and Carlos Alija are known for their global work for brands from Coca-Cola to Honda to Lurpak, but also for recently helping Anomaly (where they were group account directors) land the Coca-Cola U.S. AOR business as group creative directors.
“Laura and Carlos bring unexpected creativity [Read More]
LA-based production company Little Minx has added multi-talented directors Melanie Chartrand and Marc Chartrand, aka The Chartrands, to their roster of talent. Bound together by their wanderlust and passion for intimate storytelling, The Chartrands weave cultural narratives that explore the moods, tones, and meanings embedded within our collective and personal histories.
Melanie was born in a small town in Texas to a depression-era sharecropper f[Read More]
"Raiiiiiiiiinniiiiiiiiieeeeeeeeerrrrrrrrrrr!" From high atop Mt. Rainier, the Barbeerian blows his horn, calling to all the domesticated Wild Rainiers to ditch their urban trappings and return to the wild. Launching the next installment of their "Rewild the Rainiers" campaign for LA based Pabst-owned Rainier Beer, DNA in Seattle hopes to inspire nature-loving beer drinkers to enjoy some much-needed outdoor time.
Three-time “Entertainment Agency of the Year” award-winner MOCEAN recently announced the formation of O2, a new, strategy-driven social media venture led by Allan Gungormez, formerly head of strategy at agency Hi5.
“Strategy has long been avoided by traditional entertainment marketing agencies, or, at best, kept separate from creative,” says MOCEAN president Michael McIntyre. “We have watched the[Read More]