As Artificial Intelligence Became a Major Topic of Conversation, the Creative Direction was Driven by a Question for All Creative People, "How Are You Feeling About This Moment?"
The 27th Annual Webby Awards honored 2023’s biggest Internet visionaries and activists, surrounding them with a colorful AI-generated look and feel designed by SpecialGuest. SpecialGuest wor[Read More]
Sonic Union is thrilled to announce that Halle Petro has been named Executive Creative Director. In her new role, Petro will be instrumental in deepening the studio’s sonic storytelling experiences for entertainment and advertising – including collaborations with music and sound narratives. She’ll also continue to expand Sonic Union’s podcast productions working closely with a team that includes Creative Producer Kimu Elolia.
The Telly Awards, the world’s largest honor for video and television across all screens, has announced its 44th annual winners after a record-breaking year for entries. Winners include some of the most prominent global brands and companies alongside smaller and independent production houses, including Cut+Run, Netflix, Disney Parks, Media.Monks, Paramount, National Geographic Society, and dynastic NBA team the Golden State Warriors.
Founded in 1979 to originally honor commercials ma[Read More]
Sport Clips Haircuts, the leading haircutting franchise with locations in major markets including Los Angeles, New York and Chicago, and that lets men and boys get coiffed and pampered while watching sports, has launched a new campaign and tagline, “It’s a Game Changer.” The clever platform re-positions haircuts as something men actually want to get, rather than something they need to get, and comes to life in a humorous int[Read More]
Three-time Grammy Award-winning multi-platinum band Maroon 5 released the video for their new single "Middle Ground," directed by David Dobkin and produced by Black Dog Films. “Middle Ground” premiered this week on MTV, and features Adam Levine, the band and their families recording the reflective acoustic song at a country house and adjacent barn. Filmed in Los Angeles’ Topanga Canyon, the beautiful community set in the hills, cliffs and national[Read More]
“To be one with the car you must achieve total balance,” advises speed guru Jason Momoa behind the wheel of a screaming Alfa Romeo while his passenger shakily pours a cup of tea to prove the point. The latest episode of Yas Island Resort’s hilarious comedy campaign “Jason Momoa: Chief Island Officer” features the celebrity as a race-car instructor on the resort’s state of the art Formula One track. Momoa was recently named Yas’ “Chief Island Officer,” a title formerly held b[Read More]
Athlete, dancer, music producer, and director Dwayne Logan is on a mission to change lives through his art. That’s what inspired LA-based production company More Media to sign the director, whose work includes commercial shorts for Jeep, Nike, and Yelp; TV promos for Disney, Nascar and YouTube, and the searing short film about the impacts of racism, “Black Thoughts,” which Logan describes as “a lamentation for a systematically oppressed and dehumaniz[Read More]