HBO Max Chooses ENGINE as its Social Media AOR

by / April 28, 2021 /

Media and marketing services company ENGINE has been named the Social Agency of Record for WarnerMedia’s nearly year-old streaming service, HBO Max.

ENGINE has supported HBO brand and social activities for 3+ years. Together they’ve been awarded for “Best Branded Social” (2020 Webby’s) in addition to Clio and One Show awards for campaigns like “Recommended By Humans” and “Sopranos Nicknames.” The success of the existing colla[Read More]

MOCEAN Adds Two New VPs

by / April 27, 2021 /

Entertainment marketing agency MOCEAN has added two new VP-level hires as part of its continued growth path. Charles Ifegwu joins the company in the newly created role of vice president, client partnerships (brand), while Amy Palmer joins as vice president, client partnerships (entertainment). Both will report to MOCEAN COO Erica Coates.

Ifegwu joins MOCEAN from video content production company LemonLight, where he was vp-partnerships and instrume[Read More]

Station Film Welcomes Comedy Director Zack Seckler

by / April 27, 2021 /

Station Film has signed award-winning director and photographer Zack Seckler to the company for commercials. A comedic storyteller with a keen eye for detail, his recent work includes a co-branded digital and social campaign for Condé Nast and State Farm starring Jake … from State Farm … via The Marketing Arm, and a Clio-winning campaign for Neuriva for McCann Health. His distinctive style embodies the sharp timing and performance that propels sma[Read More]

Taco Bell Achieves New Heights with WoodShop

by / April 27, 2021 /

Led by Executive Creative Director Trevor Shepard & Creative Director Michelle Pak, the team at WoodShop will take your cravings to new heights in a series of spots from agency Deutsch for Taco Bell. Find peace (and flavor) among the butterflies with their Primo Burritos or satiate your hunger with the Beefy Potatorito while floating among the stars. Either way, your burrito is only a dollar. Woodshop’s ECD Trev[Read More]

Interrogate Signs Director Uncle Friendly

by / April 22, 2021 /

Production company Interrogate has signed director Rhett Wade-Ferrell, known under his alias of Uncle Friendly. Marking the Aussie creator’s official debut in the U.S. market, Interrogate will represent Wade-Ferrell for commercials, branded content and music videos.

Uncle Friendly is known for his infectiously rhythmic compositions across his music videos and advertising spots alike. The director is widely recognized for his work with Flight [Read More]

Augustus Punch Brings Innovative Creativity To The Directors Bureau

by / April 21, 2021 /

For Augustus Punch, A.K.A. Diesel and Alexandra, joining The Directors Bureau is to find a home with compatriots in exploring the many expressions of filmed storytelling. Augustus Punch is known for bringing stories to life with romantic modernism and a creative mindset, seen in their work for Tumi, Honda, Target, Sony and Macy’s.

As the name implies, Augustus Punch unites joyful wonder, exalted style, and extraordinary approaches in each[Read More]

Los Angeles Revives Its Tourism Push, Saying ‘Your Comeback Starts Here’

by / April 21, 2021 /

Los Angeles is starting its comeback by safely reopening museums, indoor dining, theme parks, outdoor live events and more. Now, the Los Angeles Tourism & Convention Board hopes to inspire lovers of L.A. to start their comeback, whenever they are ready.

A double entendre, the comeback story is a nod to the challenges the destination has faced over the past year, while acknowledging the overflowing optimism for the future [Read More]

Cut+Run Finds Ball-ance With Hanes

by / April 21, 2021 /

Security + separation are part of the package with Hanes Total Support Pouch in a hilarious spot that’s all about perfect ball-ance. The attention-grabbing commercial was edited by Cut+Run’s Frank Effron and directed by Tool’s Paul Briganti for The Martin Agency and perfectly delivered by the spot’s hero who is relaxed but definitely doesn’t let things all hang out. "Cradle your nethers and your life wil[Read More]