GLOBAL FINTECH PIONEER KLARNA LEANS INTO SWEDISH ORIGINS FOR FIRST MAJOR U.S. BRAND CAMPAIGN    

by / June 29, 2020 /

Created by Mirimar, the Campaign Features a Series of Films, Shoppable Entertainment, an Interactive Experience and More

 

Global fintech pioneer Klarna is launching its biggest brand campaign in the U.S. to date, in partnership with creative agency Mirimar. The “Klarna: Swedish for smooother shopping” launch will lean into the company’s Swedish origins to introduce American co[Read More]

Pavone Marketing Group creates lighthearted informative posters to ease the stress of returning to the office

by / June 26, 2020 /

What we do know is we will be back to the physical office. But what we don't know is when and how we will be back. And with this uncertainty comes still to be defined adjustments and changes.

"People are stressed, tired, confused. And with all of this comes emotion. As we prep for the return, we are working hard to make an easy, customizable and stress free transition. One small part of the first step lives within these fun and engaging instructional posters," said Jared Scott, CMO a[Read More]

The LIV Project Launches with Documentary Film and Game Products to Combat Youth Suicide

by / June 24, 2020 /

Eschewing traditional PSAs, the initiative is tapping the collective power of the creative community to help spark fearless conversations around our culture’s most taboo subject.

 

Creative consultancy THRU and creative production studio Humanaut launched The LIV Project with a pair of initiatives aimed at turning the tide on youth suicide, project partners announced today.

[Read More]

DTLA Boutique Gym Sanctuary Fitness Releases New Commercial Directed by Award-winning Filmmaker Phillip Montgomery

by / June 19, 2020 /

As the city of Los Angeles continues to ease restrictions in the wake of the pandemic, one local business based in DTLA, Sanctuary Fitness, will be re-opening its doors to resume group classes offering HIIT, boxing and yoga with new safety guidelines in place. To mark the occasion, Sanctuary Fitness collaborated with director Phillip Montgomery on an invigorating commercial that reflects the bran[Read More]

GOLF IS BACK! DUSTIN JOHNSON TEES OFF IN NEW CAMPAIGN FOR RBC CREATED BY ADVERTISING AGENCY BATTERY AND DIRECTED BY RSA FILMS’ JORDAN VOGT-ROBERTS

by / June 15, 2020 /

Battery, the L.A. based creative advertising agency that makes game changing campaigns for a variety of top global consumer brands, is collaborating with renowned production company Ridley Scott and Associates (RSA) on the launch of the agency’s first work for its client the Royal Bank of Canada Golf Division. Dustin Johnson, ranked #5 in the world and sitting 5th in all-time PGA TOUR Career earnings, is featured in a visually innovative :30 spot directed by award-winning director Jordan Vo[Read More]

Los Angeles-Based Warner Bros., Viacom Velocity, and More Take Home Telly Awards

by / June 3, 2020 /

Los Angeles-based standouts range from Warner Bros Worldwide Television Marketing’s “All Female Heroes” for DC Entertainment and Viacom Velocity’s “The Secret Life of Martha & Snoop's Pets” (featuring Martha Stewart and Snoop Dogg) for the animated film “The Secret Life of Pets 2” to NBCUniversal’s “The Love of the Game” episode of the Snapchat series “Kick Life.”

Under the theme of “Telly Award Winners Tell Great Stories”, a new suite of ‘Immersive[Read More]

Keith Cartwright Launches LA based Agency, Cartwright

by / June 3, 2020 /

Initial Clients Include P&G, Facebook and LVMH

Creative entrepreneur and agency veteran, Keith Cartwright, a co-founder of SATURDAY MORNING, has launched CARTWRIGHT, a new agency designed to work with brands who want a more direct relationship with agency leadership, and seek a creative product built to stand out in today’s attention crazed economy.

Among the marketers the start-up is already working with are P&G, Facebook and LVMH Brand Loro[Read More]

Creative Director Edi Inderbitzin Creates “Every Waking Hour” Photo Project to Combat Depression

by / May 20, 2020 /

Creative director and photographer Edi Inderbitzin encourages people to appreciate the everyday, normal beauty in effort to fight teen depression.

At the beginning of 2019, Edi Inderbitzin started the project “Every Waking Hour.” The project was created with the intention to bring awareness to depression among young Americans caused by social media. By taking a photo literally every waking hour for a year, the hope was to spotlight th[Read More]