The company coined the name Joyspun and created a new visual identity designed to uplift an otherwise muted and serious category
Walmart is out with a complete rebrand of its intimates and sleepwear private brand, thanks to creative company Mrs&Mr, which has renamed, repositioned and redesigned the retail giant’s 23-year-old Secret Treasures. The new brand, [Read More]
Creative collective Wild Gift, home to some of advertising and entertainment’s most exciting storytellers, welcomes Rylee Jean Ebsen to the company for commercials. A Telly-award winning comedy director and writer, and alumnus of the 2020 Forbes 30 Under 30 list, Ebsen also recently was honored as Best Director at the Women’s Chicago Comedy Film Festival for her short fiction film Boomerang (starring Marin Hinkle of The Marvelous Mrs Maisel), abou[Read More]
After several years of successful collaboration, creative agency SpecialGuest of New York and Espadaysantacruz Studio of Madrid, have partnered to launch SpecialGuestX (SGX), the creative agency specializes in imagining new narratives with data, automation and artificial intelligence. SGX combines the creative thinking of SpecialGuest with th[Read More]
Joinery directors Marco Bellone and Giovanni Consonni, known simply as Marc & Gio, create an enchanting new campaign for La Marca Prosecco out of Ogilvy.
Since meeting in art school, Italian natives Marc & Gio have helmed campaigns for a long list of clients including Jeep, Coca Cola, Luxottica, Fiat, and have made names for themselves as directors with a cinematic style and a knack for cultivating big emotion.[Read More]
Global creative audio network Squeak E. Clean Studios joins forces with experiential pioneer Tom Webster to create a new experience division with the ambition to help brands procreate, instead of appropriate, culture. With a proven track record working alongside artists, choreographers, and award-winning directors, he will collaborate with brand teams to develop engaging activations that build narratives around cultural moments. As Head of Experienti[Read More]
Now through December 26, global leader in outdoor active footwear, Merrell is raising awareness with a campaign designed to highlight holiday gift-giving.
Seeking a fun and clever way to play off holiday tropes and traditions, Merrell's in-house team collaborated with multi-faceted global production company 1stAveMachine to create a festive campaign with scenes centered on Merrell sh[Read More]
The infographic gives the agency the opportunity to invite the audience to look back, showing the people, places, and pop culture that shaped the year
Here’s to 2022, the year that Covid and Trump went away—or not. While we’re still dealing with variants of each, the latest trip around the sun was filled with such notable events as when the queen died, Bob Saget died, Serena Williams retired, JLo and Ben Affleck got marr[Read More]
Creative company Zulu Alpha Kilo’s partner and chief creative officer, Tim Gordon, announced today that the agency has hired Meghan Mullen as the first managing director of the New York office.
Mullen joined from Goodby Silverstein & Partners (GS&P), where she led development of the vision for growth as part of the New York leadership team. Prior to GS&P, she spent nearly 11 years at Wieden+Kennedy New York. During her tim[Read More]