EMMY-winning filmmaker Peter Atencio Joins RSA Films for Commercials

by / September 17, 2019 /

Ridley Scott Creative Group’s RSA Films has announced acclaimed filmmaker Peter Atencio has joined the company for commercial representation. His work directing and producing the hit sketch comedy show “Key & Peele” landed him in the cultural zeitgeist and earned him an EMMY Award for Outstanding Variety Sketch Series along with multiple other EMMY nominations, a Peabody Award and an American Comedy Award. He’s also met success directing and p[Read More]

The Woo Agency Redefines What It Means To Be A Superhero In Empowering Campaign For Warner Bros.’ DC Super Hero Girls

by / September 17, 2019 /

When approaching a campaign to launch the series DC Super Hero Girls, Warner Bros. and LA-based ad agency The Woo decided to flip an old superhero paradigm on its head. They discovered girls didn’t aspire to become like their favorite superheroes, the characters are beloved for qualities girls saw in themselves. Strength, kindness, intelligence - these were the powers that united and inspired. Enter “She’s Like Me.”

https://vimeo.com/358835[Read More]

Unfold Hires Paul Caparotta to Open and Lead NY Office as Head of Account Management and New Business

by / September 16, 2019 /

Digital creative agency Unfold has hired Paul Caparotta as head of Account Management and New Business, a new position that he will serve out of the agency’s just-opened New York office.

Caparotta started on September 9 and reports to Unfold co-founder/President Daniel Weisinger. His duties include expanding Unfold’s partnerships and providing additional strategic support to existing programs. The agency is known for its ability to quickly[Read More]

MERINGCARSON LAUNCHES GLOBAL CAMPAIGN FOR VISIT CALIFORNIA

by / September 16, 2019 /

Celebrated in music, literature and film, the California road trip has long been a rite of passage — and for good reason. With 400,000 miles of roadways and 840 miles of coastline, the Golden State offers a multitude of options for intrepid explorers looking to travel on their own terms, while discovering historic landmarks and monuments, hidden gems and hot spots along the way.

Independent agency MeringCarson is bringing the California roa[Read More]

CNN Partners with Compadre for 2020 Election Package

by / September 16, 2019 /

Creative marketing agency Compadre has partnered with CNN to create a multiplatform promotional package for their 2020 election coverage. The package premiered during the lead-up to the first Democratic debate and will continue to roll-out through election night 2020.

With more events, candidates, and coverage than ever before, this election cycle required a package that could contain the flow of information wit[Read More]

Timber & Coca-Cola Embrace The Future Of Advertising With Augmented Reality

by / September 4, 2019 /

With the new wave of Augmented Reality transforming industries in recent years, Coca-Cola invites viewers to take an immersive AR plunge through their app in collaboration with VFX powerhouse Timber. With months of meticulous development, Timber worked with the agency to create 3D elements needed for the interactive AR experience where users are able to point their phone’s camera at a can of Coke and witness one of 12 delightful stories come to life. The stories each revolve around a minor [Read More]

Partnership for Drug-Free Kids and Terri & Sandy Offer Hope For Families Of Children Struggling With Opioid Misuse

by / August 27, 2019 /

Partnership for Drug-Free Kids launched two campaigns examining the impact opioid addiction has on the families affected by their loved ones’ addiction-- a powerful shift for this type of advertising, which typically focuses on the addicts themselves. The work, which offers hope and support for struggling parents and families, was created pro-bono by independent full service agency, Terri & Sandy, and is runnin[Read More]