HBO Max And Rock The Vote Kick Off 2020 Election Partnership Providing Election Resources And Encouraging Fans To “VOTE BECAUSE ___ DEPENDS ON IT” 

by / September 25, 2020 /

Powerful PSA Highlighting Voter Issues Features HBO and HBO Max Talent Including Spike Lee, Natasha Rothwell, Robin Thede, Samantha Bee, Henry Winkler, and More

 A Selection of Topical, Critically Acclaimed Documentaries Are Also Now Available to Stream for Free on HBOMax.com and HBO.com

With less than six weeks remaining until this year’s general election, HBO Max and Rock the Vote are kicking off a new partnership that encourages voters to highlight the issues that have m[Read More]

Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by / September 25, 2020 /

SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign. 

The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]

BUCK Celebrates H2O in “Love Water” Work, Sydney Water’s Animated Ode to Eau

by / September 24, 2020 /

Global creative company BUCK has designed an engaging multimedia-marketing campaign via Host/Havas for Sydney Water that highlights H2O as a precious resource and promotes responsible water-use habits. The animated campaign is particularly relevant as Australia struggles with ongoing droughts and destructive bushfire seasons. 

BUCK created six TV commercials, short animations for social media, and a series of static prints for billboards an[Read More]

WeTransfer Campaign Recasts Doubt as a Superpower in the Creative Process, Not a Liability

by / September 22, 2020 /

Creatives often view doubt as a weakness when they should recognize it as their greatest strength.

That’s the premise of a new brand campaign from WeTransfer and lead creative agency Preacher, called “Doubt. Create. Repeat.” It explores feelings of uncertainty in the creative process and calls on creatives to leverage doubt as fuel to propel new ideas forward. For example, in one scene, a woman is shown floating above a stage, untethered from[Read More]

MullenLowe LA Lands Global Creative Team Laura Sampedro and Carlos Alija

by / September 16, 2020 /

MullenLowe LA, which has grown to be a major agency player on the West Coast, has added two global creative players to lead the office.  Laura Sampedro and Carlos Alija are known for their global work for brands from Coca-Cola to Honda to Lurpak, but also for recently helping Anomaly (where they were group account directors) land the Coca-Cola U.S. AOR business as group creative directors.   

“Laura and Carlos bring unexpected creativity [Read More]

Directing Team The Chartrands Join Little Minx for Representation

by / September 3, 2020 /

LA-based production company Little Minx has added multi-talented directors Melanie Chartrand and Marc Chartrand, aka The Chartrands, to their roster of talent. Bound together by their wanderlust and passion for intimate storytelling, The Chartrands weave cultural narratives that explore the moods, tones, and meanings embedded within our collective and personal histories.

Melanie was born in a small town in Texas to a depression-era sharecropper f[Read More]

The Wild Rainiers Answer The Call of the Barbeerian – – DNA Delivers An Antidote to Rainier Fans’ Urge to Get Outside

by / September 2, 2020 /

"Raiiiiiiiiinniiiiiiiiieeeeeeeeerrrrrrrrrrr!" From high atop Mt. Rainier, the Barbeerian blows his horn, calling to all the domesticated Wild Rainiers to ditch their urban trappings and return to the wild. Launching the next installment of their "Rewild the Rainiers" campaign for LA based Pabst-owned Rainier Beer, DNA in Seattle hopes to inspire nature-loving beer drinkers to enjoy some much-needed outdoor time.

The DNA team was inspired by old [Read More]

MOCEAN launches O2, a new strategy-led social offering

by / September 1, 2020 /

Three-time “Entertainment Agency of the Year” award-winner MOCEAN recently announced the formation of O2, a new, strategy-driven social media venture led by Allan Gungormez, formerly head of strategy at agency Hi5.

“Strategy has long been avoided by traditional entertainment marketing agencies, or, at best, kept separate from creative,” says MOCEAN president Michael McIntyre. “We have watched the[Read More]