Coming out of school as newly minted designers, we often aspire to the heights of master craftsmanship. We envision ourselves creating expertly designed, meticulously implemented products that inspire awe with their beauty, artistry, and execution.
Then the real world promptly smacks us in the face.
by thelaegotist / August 3, 2017 /
Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant.
In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed over recent years, that of giant strategic consultancies like Deloitte and Accenture, and even McKinsey, acquiring various types of creative shops. Usually they get design firms l[Read More]
by Egotist / March 15, 2017 / I’m in a fug. I’m sluggish. I’m agitated. I’m like a lovelorn teenager who’s just been dumped.
Yes, I’m in the midst of that pitch-loss after-glow. Can I get some compassionate leave? It’s hard to shake. There’s no easy way out of it. Unless the client changes their mind, which they never do. Except that time when they did. Unfortunately, that time we were the initial winners and the top guy decided to give it to his mate’s agency after all.
Fastest account loss ever.
by thelaegotist / July 13, 2016 / In June, Michelle Obama hosted the first United State of Women Summit at the White House. The summit was a collaboration of the White House Council on Women and Girls, the Department of State, Department of Labor, the Aspen Institute and Civic Nation.
Brandy Cole, ACD at advertising agency/interactive development company Hook, was one of the honored few selected to attend the summit. Below are her thoughts o[Read More]
by Egotist / August 19, 2013 / In 20 words or less, what's your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives that very question, the response was a wonderful glimpse into the thought process of some very talented creatives.
We decided to take the very same question to Toronto creatives, in 20[Read More]
by cazperez / June 6, 2013 / Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first.
In 2000, Jared dove into the Rio Grande, on the Texas/Mexico border. He woke up days later in a hospital 400 miles away. He’d broken his neck and injured his spinal cord.
Doctors said he’d be lucky to breathe on his own again. Walking? Best to forget about that. But the doctors underestimated him.
In the 13 years since the accident, Jared has be[Read More]
by Egotist / May 21, 2013 / Dear Jr Creative,
I’m a firm believer in earning your keep, starting from the bottom, doing the less than desirable well, before moving up.
Prove yourself on what seemingly matters little, and people will notice. I promise.
At the very least, I promise I’ll notice. Because it’s the unorthodox grind of a route I took.
I was a rich kid from the suburbs. I was embarrassed by it. I hated it. It was a 90’s thing.
In High School, and in Gen-X “rebellion” against my white col[Read More]