3 New Rules for Partnering with Celebrities in the Age of Community

by / December 7, 2018 /

Not so long ago, the media and entertainment industries were obsessed with reaching the audience. Today, it’s all about communities. And nobody knows this better than Dwayne “The Rock” Johnson.

If you haven’t already noticed, the word “community” has all but replaced “audience” among today’s content producers. YouTube creators have their fan communities. Facebook’s latest [Read More]

Creativity in Advertising Isn’t Dead, It’s in Data

by / August 3, 2017 / Thoughts on agency convergence, data-driven decisions, and the role of creativity in a world-gone-quant. In March 2017, Barkley, an independent advertising agency in Kansas City, acquired a small human-centered design & management consultancy called XperienceLab. This is the reverse of a trend you may have noticed over recent years, that of giant strategic consultancies like Deloitte and Accenture, and even McKinsey, acquiring various types of creative shops. Usually they get design firms l[Read More]

To those who have pitched and lost.

by / March 15, 2017 / I’m in a fug. I’m sluggish. I’m agitated. I’m like a lovelorn teenager who’s just been dumped. Yes, I’m in the midst of that pitch-loss after-glow. Can I get some compassionate leave? It’s hard to shake. There’s no easy way out of it. Unless the client changes their mind, which they never do. Except that time when they did. Unfortunately, that time we were the initial winners and the top guy decided to give it to his mate’s agency after all. Fastest account loss ever. [Read More]

Pitter Patter

by / July 13, 2016 / In June, Michelle Obama hosted the first United State of Women Summit at the White House. The summit was a collaboration of the White House Council on Women and Girls, the Department of State, Department of Labor, the Aspen Institute and Civic Nation. Brandy Cole, ACD at advertising agency/interactive development company Hook, was one of the honored few selected to attend the summit. Below are her thoughts o[Read More]

Toronto Edition: In 20 Words or Less What’s Your Creative Philosophy

by / August 19, 2013 / In 20 words or less, what's your creative philosophy? What a great question that surely would generate some very creative responses. The SF Egotist first took to asking San Francisco based creatives that very question, the response was a wonderful glimpse into the thought process of some very talented creatives. We decided to take the very same question to Toronto creatives, in 20[Read More]

When Brand Building Becomes Personal

by / June 6, 2013 / Jared Dunten is a lot of things. Copywriter. Artist. Father. Husband. Paraplegic. Fighter. That last one probably should have come first. In 2000, Jared dove into the Rio Grande, on the Texas/Mexico border. He woke up days later in a hospital 400 miles away. He’d broken his neck and injured his spinal cord. Doctors said he’d be lucky to breathe on his own again. Walking? Best to forget about that. But the doctors underestimated him. In the 13 years since the accident, Jared has be[Read More]