Brand Strategy Archives - The Los Angeles EgotistThe Los Angeles Egotist

Interns Wanted for BLAC Internship Program – “This Internship single-handedly changed my life”

by The Chicago Egotist / March 10, 2022 /
The independent agency led internship program, BLAC (Building Leaders & Creators), a 12-week paid internship for young Black creative thinkers, is now accepting applications at BLAC Internship. Interested applicants are asked to submit a 2-minute MP4 video that shows and/or tells what makes them a creative thinker and problem solver. Deadline is March 18th.

Now in its second year, the program takes place at 20 independent agencie[Read More]
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Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

by The Chicago Egotist / May 27, 2021 /
As the world starts to reopen and life finally gets back to normal, the dating app Match finds itself in an unexpected situation. As a service that specializes in meaningful relationships, Match is excited for dating to begin again. However, as terms like “Slutty Summer” and “Hot Vax Summer” exploded in popularity this spring, it’s become clear many singles aren’t looking for the kind of commitment Match offers. Instead of discouraging these si[Read More]
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Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by The Chicago Egotist / December 11, 2020 /
To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas. The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull [Read More]
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Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

by The Chicago Egotist / September 25, 2020 /
SavageXFenty and Amazon Prime Video will begin streaming Rihanna's Savage x Fenty Show Vol. 2. To promote this event, they tapped creative agency Mojo Supermarket to develop the announcement campaign.
The #SavageNotSorry campaign flips Instagram’s own ‘sensitive content’ UX on its head by putting fake Instagram censorship warnings on posts such as[Read More]
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SATURDAY MORNING’S ‘PEACE BRIEFS’ WINS AT CANNES

by thelaegotist / June 25, 2018 /
SATURDAY MORNING’s creation of the “Peace Briefs,” a line of underwear designed to save lives by creating conversation and empathy with an understanding of how important fashion is to urban youth, was awarded a Silver Lions at the 2018 Cannes Festival of Creativity in the Outdoor Spaces category. The Outdoor Lions celebrate creativity experienced out of home - work which leverages public spaces to telegraph a message or i[Read More]
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Interns Wanted for BLAC Internship Program – “This Internship single-handedly changed my life”

Match Tells Singles To “Lick Every Stranger They Can” This Summer – Then Come to Them When They are Ready for Something Serious

Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

Mojo Supermarket Hacks Instagram to Promote Rihanna’s SavageXFenty Fashion Show

SATURDAY MORNING’S ‘PEACE BRIEFS’ WINS AT CANNES

Editorials

Behind the Scenes of Chicago: America’s Hidden War, With Executive Producer and Six+One Founder, Eric Rojas.

The Case for Slow Design: Make Art, Not Products – by Jesse Weaver

3 New Rules for Partnering with Celebrities in the Age of Community

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