Tropicana Wants Parents to #TakeAMimoment in New Campaign Created with MullenLowe PR (Even if it means escaping to the basement for a mimosa)

by The Chicago Egotist / December 11, 2020 /

To provide some holiday relief and brightness for parents, Tropicana has created three types of incognito mini fridges filled with the makings for mimosas.  The unsuspecting mini fridges are filled with orange juice and champagne and designed to blend into the home environment, including a storage cabinet for the bathroom, a tool cart for the basement, and a hamper for the closet to help parents #TakeAMimoment of brightness into their day.

Mull[Read More]

SATURDAY MORNING’S ‘PEACE BRIEFS’ WINS AT CANNES

by thelaegotist / June 25, 2018 /

SATURDAY MORNING’s creation of the “Peace Briefs,” a line of underwear designed to save lives by creating conversation and empathy with an understanding of how important fashion is to urban youth, was awarded a Silver Lions at the 2018 Cannes Festival of Creativity in the Outdoor Spaces category.  The Outdoor Lions celebrate creativity experienced out of home - work which leverages public spaces to telegraph a message or i[Read More]