NIKKI PEDDIE JOINS LOS YORK AS HEAD OF BRAND PARTNERSHIPS

By Egotist / March 28, 2024 /

The creative studio LOS YORK continues the growth of its unique creative, design, production offering and the expansion of its leadership team by hiring Nikki Peddie as Head of Brand Partnerships, a new position. An experienced marketing and advertising leader with diverse national and international experience, Peddie brings to the independent creative studio a powerful background in tech, entertainment and wellness marketing. A London native, Peddie started her career as an account director at global network agencies including Leo Burnett and AMVBBDO working on brands such as Sainsbury’s, the 3rd largest retailer in the UK, McDonalds and P&G, to name a few. For the past seven years she has been working within independent agencies in Los Angeles.

Despite the fact that 2023 was a challenge for most of the advertising industry, it was the biggest year for LOS YORK in its 10-year history. The shop expanded relationships with long-term clients while also welcoming amazing new brands to the mix; Motorola, Stellantis, Teva, Logitech, 23andMe, Under Armour and Disney topping the list. LOS YORK’s model of un-siloing each area of its business, creating cross-pollination between disciplines and becoming a truly end-to-end solution for clients, began to bear fruit in 2023 as the studio started realizing full campaigns, from creative ideation to final execution for clients such as Under Armour and Motorola. In 2024, as LOS YORK continues to ride that swell, Peddie’s hire is the latest in a string of strategic hires that began last year designed to strengthen the shop’s growing end-to-end practice. Among others, Jamie Samuel joined the company as Brand Partner focusing on the studio’s direct to brand partnerships, and celebrated Global Creative Director Kevin Cabuli arrived from Lola Mullenlowe Madrid.