Picrow Signs Director Sara Shelton

by / August 6, 2019 /

Award-winning production studio Picrow has signed director Sara Shelton for her first U.S. commercial representation. Shelton is a writer and director with a truthful approach to comedy that shines a light on the inherent humor found in real-life situations. Her keen eye for detail and passion for performance-driven work has been the driving force behind content for such top brands as Sprint, Xfinity, Walmart, Johnsonville Sausages, Country Time Lemonade, H[Read More]

LOCALS ONLY: Unfold Agency Q&A

by / August 2, 2019 /

Unfold is “a digital creative agency with a flair for what excites.” Best known for working with all the major film studios, the Los Angeles shop created digital campaigns for half of last year’s top 100 films. Unfold designs and builds custom executions for screens large and small and has branched out into promoting TV, video games and soon, it hopes, other consumer product categories, such as automotive.

[Read More]

Timber Collects the Bounty on Mark Ronson’s “Find U Again” Featuring Camila Cabello

by / August 2, 2019 /

The award-winning VFX team at Timber provided the magic touch on the music video for Mark Ronson’s “Find U Again.” In a stylized world reminiscent of our favorite 1990s pulp filmmakers, someone has put a hit out on Camila Cabello. Bounty Hunter Mark Ronson plans to collect — until he hears her sing. The visual effects wizards at Timber handled beauty and cleanup, with additional VFX work provided by Method Studios.

https://www.youtube.com/wa[Read More]

R/GA SCALES INTEGRATED CLIENT PARTNERSHIPS AND BRINGS ON A NEW MANAGING DIRECTOR IN LOS ANGELES

by / August 2, 2019 /

As R/GA continues to expand new and existing client relationships, it has announced an evolution to its global leadership team while bringing on a new leader for its Los Angeles office.

Following more than three years as the Managing Director of R/GA LA, Nicky Bell has been named SVP, Global Client Partnerships. In this new role, Nicky will leverage 25 years of industry experience to create a model with R/GA leadership and global clients to help enable stronger levels of partnership, [Read More]

MC² Experiential Studio Welcomes Senior Creative Producer Kevin Shuster to Expanding Team

by / August 2, 2019 /

MC², an MCH Company and award-winning brand experience solutions agency, welcomes Senior Creative Producer Kevin Shuster to the Experiential Studio team. Launched in 2018, the Studio’s premiere project was the incredibly successful, immersive promotion of Netflix’s “Bird Box,” featuring Academy Award-winner Sandra Bullock. This was followed by an additional Netflix award in early 2019, and the completion of additional experiential projects for Lucasf[Read More]

Zihla Salinas Named Global CMO at Engine

by / July 30, 2019 /

Ad industry vet adds title to her CEO role at future-forward marketing agency

 

Global marketing solutions and technology company Engine has appointed Zihla Salinas to Global CMO—a new role. Salinas joined the company 18 months ago and currently serves as its US Agency CEO. She will carry both titles moving forward.

“I have no doubt that Zihla will jump in and tackle new assignments with the tenacity and creati[Read More]

Timber Takes You On A Summer Adventure In Acura’s Latest Campaign

by / July 24, 2019 /

Timber and their award-winning VFX artists have joined forces with Acura in a new campaign that celebrates summer in all its glory. The spot takes viewers on a summer adventure and highlights the many experiences that Acura’s vehicles can support. From rock climbing to white water rafting, the opportunities are endless and shown with vibrant visuals courtesy of Timber’s team.

https://www.youtube.com/watch?v=wYqfNnik20Q

Credits:

Client: Acura
Asst. Vice Presi[Read More]

Hey Wonderful Adds Award-winning Comedic Storyteller Craig Brownrigg for Commercials

by / July 24, 2019 /

Hey Wonderful welcomes comedy director Craig Brownrigg to the roster for commercials. His work reflects a talent for engaging audiences with amusing scenes featuring funny, relatable characters from all walks of life. Case in point, the highly praised spot for Axos online bank - “Bank Robbers,” via Cutwater. It evokes a mundane hilarity reminiscent of the Coen Brothers with a classic bank heist setup turned upside down as bank tellers turn robbers[Read More]