Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’. This stunning campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.
For the brand relaunch—coming after Meta acquired the business earlier this year—Supernatu[Read More]
Fortnight Collective is adding a new round of creative to “The Steamboat Way,” its campaign for Steamboat Ski Resort in Steamboat Springs, Colorado. The ads use cowboy poetry to evoke the parallels between winter sports and the rugged Wild West to capture Steamboat’s unique pioneering culture. The second-year creative coincides with “Full Steam Ahead,” Steamboat’s three-year, $220 million inves[Read More]
Digital marketing firm bets big on the future of fan engagement
Digital marketing agency UNFOLD and Web3 sharing platform IQ Protocol have formed a partnership to empower brands with technology that enables them to engage with fans globally in gaming, memberships, ticketing, and other activities without the involvement of third parties.
RSA Films welcomes acclaimed director Kate Herron (she/her) to the company for global commercial representation. Herron is one of television’s most exciting talents, recently directing and executive producing season 1 of Loki (Tom Hiddleston, Owen Wilson) which IGN described as “a great and exhilaratingly consequential season of television.” The series also holds the distinction of being Marvel’s[Read More]
Match Group’s Chispa, the leading dating platform for US Latines with nearly 9MM downloads, in collaboration with creative agency Majority, is introducing its first-ever brand campaign, 'Fluent in Amor.' An ode to love in the age of biculturalism, the campaign serves as an intimate window into the distinctly beautiful world of modern Latine d[Read More]
Full-service digital agency Human has hired Paige Epsky as account director, Rob Hofferman, VP, Managing Director announced today.
For more than 10 years, Epsky has worked in the ad industry helping clients build genuine, authentic consumer relationships around their brands. She comes to Human after working as director of account services at Minneapolis’ Electric Advertising for four years. Prior to Electric, she was senior[Read More]
The Four-Part Mockumentary-Style Series Changes What It Means for an Agency to Get “Ghosted”; Celebrates the Agency’s Spirit of Craft
Tom, Dick & Harry Creative Co. (TDH) released 350 W. Eerie, an original four-episode short-form scripted series from their internal production and content house, TDH Studios. The series – which follows TDH employees as they investigate mysterious paranormal activity going on in th[Read More]
The Habit Burger Grill, the California-based restaurant company renowned for its award-winning Charburgers grilled over an open flame, signature sandwiches, fresh salads, and more, is thrilled to announce the selection of Barrett Hofherras its new Agency of Record. This partnership marks a significant milestone for The Habit Burger Grill as it takes bold steps to reimagine[Read More]