By Egotist / /
Station Film has signed award-winning director and photographer Zack Seckler to the company for commercials. A comedic storyteller with a keen eye for detail, his recent work includes a co-branded digital and social campaign for Condé Nast and State Farm starring Jake … from State Farm … via The Marketing Arm, and a Clio-winning campaign for Neuriva for McCann Health. His distinctive style embodies the sharp timing and performance that propels smart comedy, along with a refined visual aesthetic shaped by critical and commercial success as a photographer and widely exhibited artist.
“I was drawn to Station because the partners have a wealth of experience producing outstanding comedic work and developing comedy directors,” Seckler said. “The company’s roster is made up of very talented directors, and I appreciate what each of them do and what they’ve accomplished. The word ‘family’ is thrown around a lot, but I feel that Station really works like a family and treats everyone as one of their own. I aspire to do work that is clever, quirky and visual at Station, in the same tone as the best work I’ve done on my own. Except on a bigger stage, with better craft services.”
Seckler currently works across film and photography for brands including Apple, Progressive, Samsung, State Farm and Visa, and has been recognized with a long list of awards from Cannes Lions, Clio, Communication Arts and Lürzer’s Archive, among others.
The experience in both mediums has shaped his path as a director. “Vision plus decisions,” Seckler explained. “Having a clear vision and making decisions are skills I’ve honed in photography since the beginning of my career. The composition, blocking, props, performance, every single thing in that single frame should be there for a reason. With directing it’s on a much bigger scale. It’s not just single frames anymore. It’s movement, sound, pacing, performance. With comedy you have the benefits of misdirection, of a reveal, of all the elements that create something surprising and unexpected. My pupils dilate just thinking about it.”
Seckler’s affinity for comedy emerged in elementary school with an appreciation of the New Yorker’s famous cartoons and grew as a middle schooler when he discovered George Carlin. He enthused: “To borrow a phrase from Carlin, ‘There’s a humorous side to every situation. The challenge is to find it.’ Comedy is difficult to get right. Trying to meet that challenge, to get it right, is one of the great joys of my life.”