By thelaegotist / /
General Motors’s multicultural agency of record, Atlanta-based Majority, was the force behind a unique branded content series for the automotive giant that has resulted in artwork done on GM vehicle hoods, all of which are being auctioned off for charity.
GM’s Zone Zero showcased the GMC Hummer EV Pickup, Ultium Platform and the new branded content series, Neighbor Hoods, at Roc Nation’s Made in America Festival, an annual two-day, culturally diverse concert. As a sponsor of the festival, GM brought a unique charitable component to the event, along with an attention-grabbing vehicle display.
Working with Secret Walls, Neighbor Hoods displayed artwork from multifaceted artists from across the nation: Philadelphia-based Cuban/Egyptian muralist Symone Salib, Detroit-based multi-disciplinary artist Shaina Kasztelan, Los Angeles-based artist UPENDO and New Orleans-based artist Jerin “Jerk” Beasley.
Now, the hoods are being auctioned off by 32auctions, a silent auction platform, with proceeds going to two nonprofits: EVNoire, which provides EV education to diverse communities, and Accessible Festivals, creator of fully accessible opportunities at music festivals for people of all abilities. Both organizations align with GM’s aspiration of being the most inclusive company in the world by focusing on diversity, equity, and inclusion.
Bidding ends Nov. 30 at 11 p.m. at Neighbor Hoods.