New Campaign from Sparklight and Team One
By Egotist / /
In a new campaign developed in partnership with Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, leading broadband communications provider Sparklight, showcases its ability to enable boundless opportunities. Launching this week, the lead :60s spot, “Keep Up,” showcases a young boy utilizing high speed connection to create and publish a self-made film, which goes viral, rockets him to success and generates even further demand for a strong connection. Whether a large business, budding influencer or a new filmmaking sensation, the need for a strong connection is one we can all relate to.
Supported by TV, CTV, Digital, social, radio, OOH and print, the campaign will run across the West, Midwest and Southern regions of the U.S. and target those who live outside of major metropolitan areas. Sparklight provides those boundless opportunities no matter where you live.
Sparklight is part of the Cable One family of brands, which serves more than 1 million residential and business customers in 24 states, and provides consumers with a wide array of connectivity and entertainment services, including high-speed internet and advanced Wi-Fi solutions, cable television and phone service. Sparklight Business provides scalable and cost-effective products for businesses ranging in size from small to mid-market, in addition to enterprise, wholesale and carrier customers. This the 8th campaign from Sparklight and Team One.
Creative Credits
Team One
Account:
Regan Swegle – Group Account Director
Amanda Garcia – Account Executive
Strategy:
Trang Fieman – Director, Strategy
Creative:
Mark Koelfgen – Executive Creative Director
John Dohrmann – Creative Director
Jon King – Associate Creative Director
Jim Darling – Associate Creative Director
Project Management
Erik Howerbush – Delivery Director
Business Affairs
Janet Anderson – Director of Business Affairs
Comments