Cartwright Unveils “Choose Better” in New Campaign for BODYARMOR, Shot by Noam Murro

by / April 18, 2025 /

BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]

The Mars Agency and Øuterkind Go On Tour With a Mobile Salon Experience for Schwarzkopf

by / April 16, 2025 /

“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration

When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations. 

To get top-of-mind thoughts[Read More]

OK GO’S AND THE ADJACENT POSSIBLE—THE GRAMMY®-WINNING BAND’S FIRST ALBUM IN A DECADE—IS OUT NO

by / April 14, 2025 /

Wonder-filled robotic video for “Love” created by SpecialGuest, SpecialGuestX, 1stAveMachine with brand partners META, PMI and Universal Robots
 
OK Go returns with And the Adjacent Possible, the band’s ambitious fifth studio album and first full-length release since 2014’s Hungry Ghosts. Even for a band known for pushing boundaries, the album is wildly eclectic—postmodern and genre-dissolving, with nods to Phil Spector, Toni Visconti and Nile Rod[Read More]

RSA Films’ Peter Martin Directs Amusing Men’s Wearhouse Campaign via Party Land

by / March 27, 2025 /

After last year’s breakout campaign redefined Men’s Wearhouse’s image for the next generation of consumers–driving a double-digit increase in awareness and a significant increase in consideration–the brand is back with the next phase of its “Love the Way You Look” platform. Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men�[Read More]

Noodles & Company Unveils Fully Reimagined Menu with Bold New Flavors and a Fresh, Modern Brand Experienc

by / March 24, 2025 /

The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline

No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes on the classic dishes they love, with two-thirds of the menu ne[Read More]

Strategy and Design Powerhouse Blurr Bureau Developed Full-scale Identity for North America’s Top-performing Toaster Pastries Flings

by / March 21, 2025 /

Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]

The Many Named Media AOR for Panda Express 

by / March 19, 2025 /

The Many, an award-winning independent agency specializing in holistic strategies, creative campaigns and content, and connective media planning, has been named media agency of record for Panda Express.

The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase. Their demonstrated experti[Read More]