BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new wordmark, bold packaging and first-ever brand icon, this milestone marks nearly 15 years since BODYARMOR stepped onto the scene and redefined the sports drink category. The official roll out begins this month and modernizes BODYARMOR’s look while reinforcing its commitment to real ingredients, innovation, and better-for-you hydration. Alongside the new vis[Read More]
“Color on Tour” blended experiential marketing, influencer engagement, and AR tech to boost awareness and purchase consideration
When Schwarzkopf launched its Keratin Color at-home hair color line, it faced the familiar challenge of standing out in a crowded category. Consumers in this sector are inundated with products promising professional-quality results in their home beauty battlestations.
Wonder-filled robotic video for “Love” created by SpecialGuest, SpecialGuestX, 1stAveMachine with brand partners META, PMI and Universal Robots
OK Go returns with And the Adjacent Possible, the band’s ambitious fifth studio album and first full-length release since 2014’s Hungry Ghosts. Even for a band known for pushing boundaries, the album is wildly eclectic—postmodern and genre-dissolving, with nods to Phil Spector, Toni Visconti and Nile Rod[Read More]
Station Film welcomes comedy director Kristin Dehnert to the company for commercials. She is already working on her first campaign with Station for ampm, via agency RPA.
Best known for her performance-driven work with celebrities and athletes, she has directed campaigns fo[Read More]
After last year’s breakout campaign redefined Men’s Wearhouse’s image for the next generation of consumers–driving a double-digit increase in awareness and a significant increase in consideration–the brand is back with the next phase of its “Love the Way You Look” platform. Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men�[Read More]
The work by agency Fortnight Collective highlights Mac & Cheese and a new brand tagline
No one knows noodles like Noodles & Company (NASDAQ: NDLS), and now, the fast-casual restaurant is marking a new beginning with its reinvented menu. Starting today, guests can visit Noodles locations nationwide to experience vibrant new flavors, inspired ingredients, and fresh takes on the classic dishes they love, with two-thirds of the menu ne[Read More]
Flings set out to reimagine a childhood classic: creating a toaster pastry that delivers on nostalgia and modern nutrition. With a product unlike anything on the market, the founders needed a brand identity that could balance the playful joy of childhood with the sophistication of an adult treat. They turned to Blurr Bureau, a [Read More]
The Many, an award-winning independent agency specializing in holistic strategies, creative campaigns and content, and connective media planning, has been named media agency of record for Panda Express.
The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase. Their demonstrated experti[Read More]
