“Make ‘Em Look” is New Rallying Call for Golden State Warriors in Ads from Cartwright

by / December 14, 2023 /

The electric, non-stop excitement the NBA’s Golden State Warriors fans experience while watching their team play is amplified in a new ad campaign for the team titled ‘Make ‘Em Look.’ The new ads from the Cartwright agency showcase all of the players game-making moves, demonstrating that the team itself, is what makes magic happen on the co[Read More]

“Work Hard. Pray Hard.” Wunderman Thompson’s New Campaign for Alliance for Downtown New York

by / December 13, 2023 /

The Alliance for Downtown New York launched a new campaign to remind New Yorkers and visitors of its unique and surprising breadth of experiences and attractions and at the same time renew interest in Lower Manhattan for commercial real estate decision makers.  The agency, Wunderman Thompson juxtaposed contrasting images and headlines from iconic landmarks to the area’s newest[Read More]

Director Ryan Feng Joins the Unicorns & Unicorns Creative Collective

by / December 12, 2023 /

Unicorns & Unicorns  announced the addition of Director Ryan Feng to their collective of creatives. With a focus on a mixture of realism and romanticism, his work sheds light on the intricacies of the human experience and is on a quest to infuse all work with a touch of humanity. His deep curiosity to understand and remember people and experience can be seen through work for clients including Gillette, Nike, Adidas, Jameson, Def Jam, Gelat[Read More]

Creative Agency Human Design Acquires a Bunch of “Bad People”

by / December 11, 2023 /

Strategic creative agency HumanDesign has announced its acquisition of Bad People, a scrappy creative venture lab based in Los Angeles. Bad People is known for its investments in the future of culture, entertainment and technology and elevating personal brands that drive innovation.

This strategic partnership merges Human’s decade-long expertise in humanizing brands and storytelling for giants like L[Read More]

HEY WONDERFUL WELCOMES ACTION-COMEDY DIRECTING SENSATION CASSANDRA BROOKSBANK

by / December 8, 2023 /

Hey Wonderful has signed action-comedy director Cassandra “Cassie” Brooksbank for commercials and branded entertainment.

Her philosophy: “My No. 1 rule is DON’T BE BORING.” To that end, Brooksbank has directed high-octane spots such as Pepsi’s “Selfie,” which features Lionel Messi combing through a crowd of adoring fans before one captures his attention; Rexona’s “Cab Hell,�[Read More]

Liquid I.V. Names Anomaly Creative Agency of Record

by / December 5, 2023 /

Liquid I.V., the number one powdered hydration brand in America, has named Anomaly as its creative agency for the upcoming 2024 Summer Brand Campaign.

Born and raised in Los Angeles, CA in 2012 and acquired by Unilever in 2020, Liquid I.V. is the first-ever powdered hydration beverage that combines superior function with delicious flavor, designed to hydrate the body more effectively and efficiently than wa[Read More]

O Positive Signs Multi-Hyphenate Talent Thaddeus McCants for Commercials

by / December 4, 2023 /

O Positive Films recently announced multi-hyphenate talent Thaddeus McCants has joined the company for commercial representation. McCants is an accomplished screenwriter, playwright, performer and director. His very first commercial was the 2022 “Coliseum Tailgate” Super Bowl spot for Avocados From Mexico (which he co-directed with David Shane), filmed during the Covid pandemic.

“No big deal, just a period piece on a mountain in Mexico C[Read More]