CURIOSITY JOINS THE GLOBAL STOLI GROUP ROSTER AS FIRST SOCIAL MEDIA AGENCY OF RECORD FOR AGAVE PORTFOLIO
By thelaegotist / /
The agency will immediately handle organic social media duties for Villa One, Cenote and Se Busca
Cincinnati advertising agency Curiosity has been named social media agency of record for NY based Stoli® Group’s Agave Portfolio with immediate assignments on the portfolio’s three ultra-premium tequilas: Villa One™, created by Nick Jonas, Jon Varvatos, and master distiller Arturo Fuentes; Cenote™, an ultra-pure naturally-distilled tequila,; and Se Busca™, a handmade artisanal ultra-premium Mezcal.
This follows a multi-agency review for the business under which Stoli Group was looking to consolidate and optimize its social media agency roster to establish long-term partners work across its growing brand portfolio.
The decision to bring on Curiosity comes as Stoli Group continues to focus on its mission to establish the most powerful & sustainable portfolio of ultra-premium spirts in the industry.
Charlie Greener, Stoli Group’s Global Lead of Agave brands said,: “We have an ambitious growth agenda behind our Agave portfolio, with both tequila & mezcal being some of the hottest spirit categories in the word, so we are delighted to be working with the talented team at Curiosity to truly take these brands to the next level. We were bowled over by their strategic thinking, consumer sensitively, creative flair, and attention to detail; I am confident that with their expertise we can make these brands ever more relevant and salient, and truly build the foundations to make them future leaders of the ultra-premium agave category.”
Under the new partnership, Curiosity will develop and execute separate social media and influencer strategies and campaigns for all three brands, reflecting the individual qualities and targets of each.
The Stoli win continues the new business streak for Curiosity, who earlier this year added the likes of Fresh Direct, Summit Hill Foods and P&G’s Zevo to its roster.
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