IKEA’s Time Travel Experiment Is Bizarre to Say the Least


By usfndns / / From Forsman & Bodenfors — the agency that brought you Van Damme’s epic split for Volvo Trucks — comes this strange new campaign for IKEA. In episode one, two parents are hypnotized inside an IKEA and made to believe that the store is their home and that a bizarre number of circumstances are unveiling years in the future with their daughter. The effort is meant to push consumers to find their “future” bedroom and bathroom in the new IKEA catalog. What do you think?