Local design, motion, and animation studio We Are Royale recently teamed up with Innocean to bring normally mundane benefit and instructional videos to life for Hyundai BlueLink technology.
Well, kinda. we just really love pudding. We're not sure if people really act like this during their car purchasing experience but we understand the strategy. These spots are entertaining at least for the retail category.
Jägermeister is a strong drink for strong men, with strong bonds. Seven men at the top of their respective crafts were handpicked and brought together to form the ultimate bond. Each of these men in the Jägermeister “Stronger Bond” commercial not only had to embody the untamed edge of Jägermeister, but they also had to be a part of a group whose success relies on their strong bonds with others - one of the foremost social components of the brand. The bold new television advertising features five-time world champion bullfighter Rob Smets’ induction into this pantheon of legends, inclusive of an All-Pro fearless Wide Receiver, Rock Icon, World Champion Boxing Trainer, NASCAR Pit Crew Chief, Famed Street and Tattoo Artist and Big Wave Surfer, as he too has accomplished greatness and earned his Seat at the Table.
Last August we posted this beautiful timelapse video of LA. Well, here's another one equally as stunning if not more with a bit more energy driven by Daft Punk. The entire film was all shot on a Canon 7D DSLR.
Los Angeles-based Boxer Films director Rodrigo Garcia Saiz gets literal in this provocative and bloody spot “If You Drink, Don’t Drive” for Coexistence without Violence out of the Mexican agency Anónimo. Coexistence without Violence emerged in 2005 out of a movement that aims to promote a culture of legality, safety and health amongst young adults. The spot features four youths cheerfully leaving a bar at night, stumbling into a parked car. The all-too familiar scene quickly devolves into a bloodbath, highlighting the deadly consequences of drinking and driving. Cheers!
Here are a two quirky music videos from 180LA for Sony Electronics’ In-Dash A/V Receiver with TomTom Navigation. They were directed by Grammy-Award winning director Trish Sie (who is well-known for her “treadmill dance" video for OK Go). Pretty funny.
Like all graduating seniors, securing a job is never an easy task. Knowing so, Steven Severn came up with a witty technique to get noticed at one of his favorite agencies, Saatchi & Saatchi LA (way to swing for the fences). As most people have noticed, the job hunt was always the same. We spend it critiquing and optimizing our cover letters, resumes & portfolios to never hear anything back. It seemed that there was a common issue between job seekers and advertising agencies; clutter. By utilizing Facebook's Advertising Steven was able to sell himself & his creativity while engaging Saatchi LA's employees. In this advertisement he provided a clear a Call-to-Action and a direct link to his LinkedIn profile establishing credibility in his field and further exhibiting past experience directly to the target audience. After two weeks and only spending $3.43, employees of Saatchi & Saatchi LA began sending me messages through LinkedIn praising me for my efforts and were more than willing to help me land my dream job.