Walrus Offers (Comedic) Relief in New Campaign for Colace


By thelaegotist / /

The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation– a condition affecting an estimated 63 million people in North America alone. 

In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms—like boring advertisements (sorry, it’s true), endless buffering, and of course, the seemingly endless countdown of the Hulu clock. None of which, of course, is quite as bad as being constipated, though at times it could seem pretty damn close.

The new work from Walrus supports TV, digital and social ads still running as part of Colace’s ongoing “Constipation Happens” brand platform, originally launched by the agency in 2018.


Agency: Walrus

Client: Colace

Chief Creative Officer: Deacon Webster  

Creative Director: Jillian Dresser  

Associate Creative Director: Evan Vosburgh    

Director of Account Management: Paula Beer Levine  

Account Supervisor: Chrissy Mihaljevic  

Director of Integrated Production: Valerie Hope


Leave a Reply

Your email address will not be published. Required fields are marked *