By thelaegotist / /
The #1 doctor recommended stool softener brand, Colace, is taking a candid and comedic approach to normalizing the conversation around constipation– a condition affecting an estimated 63 million people in North America alone.
In its latest national push from creative and media agency, Walrus, the brand is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms—like boring advertisements (sorry, it’s true), endless buffering, and of course, the seemingly endless countdown of the Hulu clock. None of which, of course, is quite as bad as being constipated, though at times it could seem pretty damn close.
The new work from Walrus supports TV, digital and social ads still running as part of Colace’s ongoing “Constipation Happens” brand platform, originally launched by the agency in 2018.
Chief Creative Officer: Deacon Webster
Creative Director: Jillian Dresser
Associate Creative Director: Evan Vosburgh
Director of Account Management: Paula Beer Levine
Account Supervisor: Chrissy Mihaljevic
Director of Integrated Production: Valerie Hope