TUMI & Rosario Dawson Celebrate Womanhood In Recent Campaign Edited By Cut+Run’s Gary Knight For Agency EP+Co


By Egotist / /

Women across the world are having to play many different roles to accommodate their lifestyles; professional, mother, wife, friend, innovator, activist and often all of the above. Each part of their persona takes them on a different journey every day, with an even greater need for products that pertain to them all.

That’s why, for the first time ever, TUMI – innovative travel lifestyle brand — is launching a female-driven global campaign to coincide with the launch of its newest women’s collections.

Led by EP+Co, the new digital campaign is anchored around content created by legendary director Allen Coulter and featuring renowned actress and activist Rosario Dawson. Including a :60, :30 and four :15 spots, edited by Cut+Run’s Gary Knight, the videos follow one woman’s journey while highlighting the many different personas she takes on within her life. Showcasing TUMI’s range of unique women’s product, the contents celebrate how every woman – no matter what path she takes – can shift appearance, location, and motivation everyday, breaking barriers and never having to settle in just one role.

The integrated campaign also features a product website, designed by EP+Co, in addition to social and digital content.


EP + Company:

Chief Creative Officer: Con Williamson

Executive Creative Director: John Cornette

Associate Creative Director (Copy): Will Isom

Associate Creative Director (Art): Tim Kang

Art Director: Taylor Lucas

Director of Content Production: Danny Miller

Senior Content Producer: Charlotte Stirrup

Art Producer: Mary Ostoits

Senior Business Manager: Jeff Fischer

Managing Director: Kat Shafer

Account Director: Amanda Dwyer

Senior Account Manager: Elizabeth Crumpton

Planning Director: Emily Rule

Orlando Asson: Content Creator

Production Co.: Station Film

Director: Allen Coulter

Partner/Executive Producer: Caroline Gibney

Managing Partner: Stephen Orent

Line Producer: Tony McGarry

DP: Alex Lamarque

Service Company: Unit+Sofa, Prague

Editorial: Cut + Run

Editor: Gary Knight

Managing Director: Lauren Hertzberg

Head of Production: Ellese Jobin

Assistant Editor: Beau Dickson

Finishing: Jogger

Lead Artist: Joseph Grosso

Color: The Mill

Colorist: Damien Van Der Cruyssen

Music Producer: Mike Boris

Original music: Quiet City

Audio Post Company: Sonic Union

Mixer / Sound Design: Fernando Ascani

Shoot Location: Prague, Czech Republic


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