By Egotist / /
With a sense for life’s little absurdities and a background in writing and performing, he’s directed for brands like VW, ESPN, McDonald’s and more.
Amit Mehta, a comedy director who’s written for films, dabbled in acting and confesses to spending countless hours on his laptop in coffeehouses, has joined the L.A.-based production company FANCY Content. The announcement was made by Founder and Executive Producer Robert Wherry.
Prior to joining FANCY Mehta was represented by JOJX and, before that, Interrogate. He joins a roster that now includes Radish, Ed McCulloch, Sophy Holland, Nanno Jiskoot, Rob Fiocca, Philip Boston, Paul Laufer and Chris Shimojina.
To view his work, go to http://fancycontent.com/directors/amit-mehta.
Mehta’s work captures a genuine form of humanity that often makes it stand out in today’s cluttered media environment. An example would be his recent Hershey’s ad for Anomaly, which made headlines in Canada (where he’s represented by Sparks) for its casting of a real father-son pair of actors from the Deaf community to play Deaf characters. In a spot titled “Dad Jokes,” a teenage son scoffs at his father’s ‘dad joke,’ only to counter with a whopper of one himself. (For more on the spot, go to https://bit.ly/2QyTrEF.)
Since launching his directing career with a comedy Comcast campaign for GS&P – on which he worked closely with Creative Director Jamie Barrett – he’s shot for a variety of clients including Google, Mercedes, ESPN, Volkswagen, McDonald’s and Ford. His Super Bowl ads for BMW – with a voiceover by actor Chris Pine, whom he later directed, along with Kevin Costner, in a spot for ESPN – enjoyed a long subsequent run, with one earning a ‘best of’ nod from TIME magazine.
Mehta’s path to advertising took an interesting route. Initially enrolled in the prestigious Wharton School of Business at the Univ. of Pennsylvania, he switched majors to film and TV after realizing it was where his passions lay. A theatre geek, he’d grown up acting in plays, and went on to direct live theater before moving to L.A. to pursue a career in film. Once there his work for an up-and-coming writer/director led to an opportunity to co-write a feature.
He then segued into commercials when he joined MJZ as the assistant to director Craig Gillespie, who mentored him and generously assigned him certain elements of campaigns he was shooting to foster the growth of the younger director’s budding reel.