By thelaegotist / /
Gwen Ivey Joins Bailey Lauerman’s Los Angeles Office as Group Account Director Ivey comes from Deutsch LA, where she led a range of integrated advertising for key accounts such as Target, Uber, and Volkswagen.
Most recently, she led the Uber brand’s first series of insights-led, multi-channel, National advertising campaigns for both general and Hispanic markets. The driver acquisition-focused “Get Your Side Hustle On” campaign resulted in the highest number of application sign-ups ever achieved in the US and Canada.
Ivey also spent several years on Target, running integrated marketing for a variety of categories including licensing, exclusive artists, grocery and design partnerships. Her experience on Target ranged from launching the first-ever LIVE 4-minute commercial with Imagine Dragons that hijacked the Grammys, to leading the 5-month long “Share the Force” campaign promoting the release of Star Wars Episode 7 merchandise, to activating a week-long experiential installation at the annual TED conference.
Prior to her experiences at Deutsch LA, Ivey was a lead on the National Lexus account at Team One and worked on a handful of other brands at Deutsch including Volkswagen, HTC, California Milk Advisory Board, Anthem Blue Cross Blue Shield and UnitedHealthcare.