By Egotist / /
Athlete, dancer, music producer, and director Dwayne Logan is on a mission to change lives through his art. That’s what inspired LA-based production company More Media to sign the director, whose work includes commercial shorts for Jeep, Nike, and Yelp; TV promos for Disney, Nascar and YouTube, and the searing short film about the impacts of racism, “Black Thoughts,” which Logan describes as “a lamentation for a systematically oppressed and dehumanized people.”
Born and raised in Chicago, Logan grew up in the underserved South Side neighborhood, steeped in sports, music, dance, design and a desire to spread love—elements that show up in his films in distinct ways. Local gospel, hip hop, and R&B melodies spawned dance battles with his siblings, later transforming Logan into a choreographer with a penchant for incorporating movement and rhythm into his shorts. Similarly, by spending much of his youth street tumbling, Logan would go on to become a competitive gymnast and USAG coach, working with toddlers and teens alike.
“As a gymnastics coach and mentor, I noticed that my athletes were being greatly impacted by their favorite music, films and tv shows. That’s when everything clicked. I realized that I could help more of them simply by learning to communicate through those avenues,” said Logan. “I want those who feel unseen to feel perceived and humanized. I want to motivate people to build bridges and to find themselves fellowshipping at unfamiliar tables. I’m convinced that short-form content is one of the most potent arrows in my quiver which will allow me to hit those marks.”
As he joins More Media, Logan will continue his focus on the short-form. While enthusiastic about sharing stories of love that portray and impact people of diverse demographics, Logan also takes great pride in being able to spotlight authentic Black characters and their underrepresented stories.
This marks Logan’s first U.S. commercial signing. Logan is also signed with Method & Madness for local Chicago representation.