Fortnight Continues Amusing Approach in New Ad for ImOn Communications
By thelaegotist / /
This lively give and take is reminiscent of the earlier work, “Who’s on First?,” which riffed on the old Abbott and Costello routine.
Fortnight Collective is out with a new ad for ImOn Communications not a month after it debuted its first commercial for the Super Bowl.
In this :30 spot called “Who’s On?,” four people show up on a group online call, all with names that rhyme with “on.” After announcing themselves, one is found to be muted. As Jon struggles to unmute, Ron says, “You should get ImOn.” “We know, Ron, tell Jon,” says Don. Yvonne chimes in, “Keep your pants on.”
As Jon turns from his collection of cords, Yvonne tells him, “Jon, we like to use ImOn.” To which the befuddled but eager Jon asks, “Am I on?”
This lively give and take is reminiscent of the earlier work, “Who’s on First?,” which riffed on the old Abbott and Costello routine. That ad, using TV, online video, social media and digital, is appearing regionally over the next month or two on broadcast TV, Facebook and YouTube.
“Stay always on with Iowa’s most reliable internet, now with free installation and one month free,” says the voiceover at the end of both commercials.
ImOn Communications provides telecommunications services for residents and businesses in Eastern Iowa. Based in Boulder, Colorado, Fortnight was given the original project in November.
ImOn was founded in 2007 and is headquartered in Cedar Rapids, Iowa. It offers advanced broadband services, digital TV, high-speed Internet, and phone services in that city as well as in Marion, Hiawatha, Iowa City, Coralville, and Dubuque.
Title: “Neighbor” :30
Brand: ImOn Communications, Cedar Rapids, Iowa
Agency: Fortnight Collective, Boulder, Colorado
Founder & CEO: Andy Nathan
President: Devin Reiter
Chief Creative Officer: Adam Chasnow
Collective CD/Art Director: Nick Klinkert
Collective CD/Copywriter: Adam Reeves
Producer: Jessica Welander
Senior Brand Director: Jessica Welander
Brand Manager: Lauren Koslosky
Production Co: Gravy Films
Exec Producer: Brent Stoller
Director: Cameron Harris
Director of Photography: Andre Pienaar
Production Service Partner: Feels Like Home, Toronto, ON
Executive Producer: Estelle Weir
Executive Producer: Marni Belavin
Producer: Amalie Bruun
Editorial Co: The Now Corporation
Editor: Jesse Reisner
Editorial Producer: Carrie Fleming
Music Company: JSM Music
CEO/CCO/Co-Composer: Joel Simon
Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Senior Producer: Andrew Manning
Producer: Sharon Cha
Co-Composer: Nathan Kil
Colorist: Nate Seymour
Color Producer: Phoebe Torsilieri
Associate Color Producer: Hugh Copeland
Audio Mix: Soundspace
Audio Engineer: Matthew Polis
Finishing: 11 Dollar Bill
Post Producer: Lisa Effress
Online Editor: Clark Jackson
Compositor: Dave Mehrman