Madwell Becomes First AOR for Denon Electronics

 

By thelaegotist / /

Independent creative agency Madwell has been named Agency of Record for high-end electronics brand Denon after a competitive pitch. Denon has been the world’s leading manufacturer of premium home entertainment and personal audio products since 1910, and specializes in A/V receivers, headphones, and wireless speaker systems including soundbars and subwoofers. The U.S., Western Europe, Japan, and China are the markets Madwell will target.

“Our agency is filled with music and entertainment fanatics—we can’t wait to focus our passions around Denon and continue to build on their success with new generations,” said Steve Barry, Madwell’s Managing Director. “They are an iconic brand in the space with a 100+ year history as rich as their sound.” 

The first global brand campaign work will break in the second half of 2022. 

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