RSA Films and Director Clara Tägtström Celebrate Pride for Booking.com  

 

By Egotist / /

To celebrate the launch of Booking.com’s new #TravelProud initiative, RSA Films and director Clara Tägtström worked with the company on a series of films, released during Pride Week in Amsterdam.  

The multi-film Travel Proud campaign underscores the importance of understanding LGBTQ+ travelers’ needs in order to provide an inclusive stay for everyone, with dedicated Rainbow Suitcase badges for Proud Certified properties showing that Booking.com filter places, not people.  

The production cast talent from across Portugal, Spain and the Netherlands to ensure truly diverse and authentic representation. Tägtström engaged in multiple rounds of call backs, interviewing the cast so that the resulting campaign captured the message that carefree travel should be accessible to everyone.    

Booking.com’s latest research shows that more than half of LGBTQ+ travellers (53%) have had less-than-welcoming or uncomfortable experiences at a property where they were staying. To help partners stand out as somewhere travelers can be extra sure of a welcoming stay, Booking.com has launched a dedicated badge for Proud Certified properties. After completing an education program and making a commitment to deliver inclusive experiences, the badge will appear in the form of a rainbow suitcase on the property page, visible to travelers globally.   

Initially rolling out in cities across The Netherlands, Germany and the UK, the program has since expanded to encompass partners in the United States, Canada, France, Australia and New Zealand.  

Find out more here and see more of Clara’s work here.   

Credits 

Client:  Booking.com 

Manager Brand Communications:  Diana Marcela Agudelo Hernandez  

Global Brand Producer:  Ian Kennely 

Global Brand Producer:  Nicole Olwegen  

Global Brand Creative Manager:  Tatjana Obenaus  

 

Production Co.:  RSA Films 

Director:  Clara Tägtström  

Executive Producer:  Pavel Ananich 

Producer:  Annemien Lijfering  

Production Manager:  Frank Coenen 

Line Producer / Portugal:  Niklas Murray 

DOP:  Andre Szankowski  

Line Producer / Portugal:  Niklas Murray (Smile)  

Producer (Smile):  Marla Santos  

Production Manager (Smile):  Pedro Louro  

1st AC:  Antonio Ribeiro  

Gaffer:  Paulo Alves Joca  

AD:  Nelson Simões Santos  

Production Design:  Tamara Pérez Duran  

Styling:  Joyce Doret 

Hair & Makeup:  António Carreteiro  

Offline Editor:  Rigel Kilston 

Online/VFX:  James Mortner   

Colourist:  Jonny Tully  

Post:  Smoke & Mirrors  

Post Producer:  Lonneke Bertens   

Sound:  Wave Studios Amsterdam   

Sound Design & Mixing:  Juan Pablo Thummler  

Sound Producer:  Mandy Kruisselbrink  

Photographer:  Diego Fontecilla  

Cast:  Arantxa, Kanea, Sergio, The Lake family  

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