RSA Films and Director Clara Tägtström Celebrate Pride for Booking.com
By Egotist / /
To celebrate the launch of Booking.com’s new #TravelProud initiative, RSA Films and director Clara Tägtström worked with the company on a series of films, released during Pride Week in Amsterdam.
The multi-film Travel Proud campaign underscores the importance of understanding LGBTQ+ travelers’ needs in order to provide an inclusive stay for everyone, with dedicated Rainbow Suitcase badges for Proud Certified properties showing that Booking.com filter places, not people.
The production cast talent from across Portugal, Spain and the Netherlands to ensure truly diverse and authentic representation. Tägtström engaged in multiple rounds of call backs, interviewing the cast so that the resulting campaign captured the message that carefree travel should be accessible to everyone.
Booking.com’s latest research shows that more than half of LGBTQ+ travellers (53%) have had less-than-welcoming or uncomfortable experiences at a property where they were staying. To help partners stand out as somewhere travelers can be extra sure of a welcoming stay, Booking.com has launched a dedicated badge for Proud Certified properties. After completing an education program and making a commitment to deliver inclusive experiences, the badge will appear in the form of a rainbow suitcase on the property page, visible to travelers globally.
Initially rolling out in cities across The Netherlands, Germany and the UK, the program has since expanded to encompass partners in the United States, Canada, France, Australia and New Zealand.
Find out more here and see more of Clara’s work here.
Credits
Client: Booking.com
Manager Brand Communications: Diana Marcela Agudelo Hernandez
Global Brand Producer: Ian Kennely
Global Brand Producer: Nicole Olwegen
Global Brand Creative Manager: Tatjana Obenaus
Production Co.: RSA Films
Director: Clara Tägtström
Executive Producer: Pavel Ananich
Producer: Annemien Lijfering
Production Manager: Frank Coenen
Line Producer / Portugal: Niklas Murray
DOP: Andre Szankowski
Line Producer / Portugal: Niklas Murray (Smile)
Producer (Smile): Marla Santos
Production Manager (Smile): Pedro Louro
1st AC: Antonio Ribeiro
Gaffer: Paulo Alves Joca
AD: Nelson Simões Santos
Production Design: Tamara Pérez Duran
Styling: Joyce Doret
Hair & Makeup: António Carreteiro
Offline Editor: Rigel Kilston
Online/VFX: James Mortner
Colourist: Jonny Tully
Post: Smoke & Mirrors
Post Producer: Lonneke Bertens
Sound: Wave Studios Amsterdam
Sound Design & Mixing: Juan Pablo Thummler
Sound Producer: Mandy Kruisselbrink
Photographer: Diego Fontecilla
Cast: Arantxa, Kanea, Sergio, The Lake family
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