Entertainment Marketing Agency Wild Card Creative Group Names New ECD Of Its Creative Content Studio 3AM, Expanding Formidable Female Leadership Team

 

By Egotist / /

The leading worldbuilding creative studio 3AM, a division of entertainment marketing agency Wild Card Creative Group, has recruited former Cashmere Agency VP Group Creative Director Tynesha Williams as Executive Creative Director. The announcement was made today by Tara DeVeaux, Managing Director, 3AM.

“Tynesha is a daring creative and problem solver with a history of creating culture-shifting work,” said DeVeaux. “She not only builds creative departments with that same mix of fearlessness, but also consistently builds strong creatives. We have long been a fan of hers, specifically her iconic social campaigns, a discipline we officially merged into 3AM this year. We are excited to have her leading the 3AM team.”

Williams has a strong background in brand and entertainment marketing. With the L.A.-based agency Cashmere, Williams led creative teams on entertainment and brand accounts, creating award-winning, attention grabbing social and 360 campaigns for Amazon, Google, Facebook, Netflix, HBO, Starz, TNT, FX, Freeform, Universal, Paramount, McDonald’s, Coca-Cola, Chevy, MINI, Doritos and adidas, among others. At 3AM she will be tasked with integrating Wild Card Creative Group’s social team into 3AM, expanding the creative department, nurturing creative leaders and teams and growing the brand business.

DeVeaux along with Wild Card CEO Alison Temple, COO Onna Mahoney, Director of Social Noelle Neis, SVP Editorial Producer Felicia Sandoval and now Williams, constitute a formidable female leadership team at the Wild Card Creative Group.

Williams skill set extends beyond the advertising space, and includes directing, screenwriting and a one night only, stand-up comedy career. Although her standup gig was short-lived, Williams still maintains a strong sense of humor. “Hey I’m a girl from Detroit,” said Williams. “Everybody’s funny in Detroit. Afterall, this is where they filmed the romantic comedy 8 Mile.”

3AM’s recent work includes “Embrace the Grind,” an integrated campaign for the adidas x Ninja collaboration that included a Twitch activation with Influencers JuJu Smith-Schuster of the Steelers and rapper Pusha T, as well as high profile campaigns for Hulu’s “Helstrom” and Season 3 of “The Handmaid’s Tale.” For Warner Bros. and Legendary Entertainment’s upcoming feature Dune, 3AM helped launch a Twitter activation with Stephen Colbert, and for Universal Pictures’ Freaky with Vince Vaughn and Kathryn Newton the agency executed the social campaign. 3AM also created “You Will See Me,” a well received PSA campaign in partnership with the Ad Council and CDC. The campaign features prominent Black celebrities inspiring and empowering Black Americans whose communities have been disproportionately affected by the coronavirus to wear face masks.

 

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