By thelaegotist / /
Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, recently announced it has hired two new senior executives—Dr. Bharath Gangula as Executive Director of Data Science and Advanced Analytics, and Emily Sanford as Management Director of Digital, CRM and Data Application—with the stated aim of being at the forefront of data-first creativity and expertly guiding premium-brand clients into the future.
(Team One’s Bharath Gangula and Emily Sanford. Credit: Matt Hartz/Team One)
In a newly created position, Gangula will lead the agency’s Data Science and Advanced Analytics practice and focus on solving complex client problems and accelerating their marketing and digital transformation. He will oversee a team of dedicated analysts and data experts who currently handle web, social, media and marketing performance analytics, along with advanced audience identification and multi-touch consumer views. He will also lead the agency in data tools, systems, automation and data governance.
In her new role, Sanford will serve as a client partner, leading a vision for more personalized, connected and valuable digital experiences for their customers. Her focus will be in the areas of CRM, cross-channel engagement, websites/apps, technology platforms and innovations—across all five offices, all clients and new business.
Gangula was most recently running the Data Science and Advanced Analytics team for AT&T’s Marketing Division and, prior to that, he spent six years as a data insights leader at Deloitte. Gangula also held roles as a researcher and assistant professor at the Adani Institute of Infrastructure Management.
Prior to Team One, Sanford was at The Richards Group, rising through the ranks over thirteen years to become a principal in their Data, Analytics and CRM division called Quadratic. There she worked on brands in the travel, automotive, recreation, retail, QSR and wellness/non-profit verticals, designing and implementing CRM and loyalty marketing strategies for well-known brands including Pancreatic Cancer Action Network, Sea Island, Seabourn, Sub-Zero and The Salvation Army. Prior to the Richards Group, Emily was at Javelin and Newell Rubbermaid.