By thelaegotist / /

Venice Beach-based production company Rodeo Show has signed award-winning director Jonathan Barenboim for U.S. commercial representation. Jonathan brings an astute eye for light and visual composition to craft emotion-driven narratives with engaging characters and authenticity across his entire body of work. His signing comes on the heels of his recent collaboration with Rodeo Show on two campaign spots, “Our Labels” and “Always Valid, Never Optional,”  for FDA’s ‘This Free Life’ campaign. With a footprint in both advertising and entertainment, he has worked with top studios such as HBO, Netflix, Hulu and FOX, and has directed spots for top brands including Coca-Cola, Reebok, Nike, McDonald’s, Chevy, Diner’s Club, Doritos, Nielsen, and Ford Motor Company, among numerous others. Being fluent in Spanish, he also works on campaign spots across the hispanic/Latin-American markets, including a Purina campaign that aired in Mexico and Argentina.

Click HERE to view a selection of his work.

Jonathan has earned numerous accolades throughout his career, including being recognized by SHOOT Magazine’s New Director Showcase in 2015, as well as a Silver Clio Sports Award for Reebok’s ‘Road To Killington’ campaign. He also shot the Doritos commercial, “Pug Attack,” that won the ‘Crash The Super Bowl Contest’ and was the top-rated 2011 Super Bowl spot, as measured by USA Today’s ad meter. Additionally, Jonathan’s short film, The Lepidoctor, was nominated for a Student Academy Award, won the Golden Starfish Award at the Hamptons International Film Festival and took top honors at the Cannes Film Festival in the Emerging Filmmaker Showcase.

Argentine-American Jonathan was born and raised in Miami Beach, where he grew up surrounded by creative inspirations that inspired him to pick up a paintbrush as a toddler and later pick up photography. His passion for creating visual content led Jonathan to trade the Sunshine State for the Golden State and attend the University of Southern California (USC)’s prestigious School of Cinematic Arts, where he earned a M.F.A. in film production.

Jonathan is based in Los Angeles where he is discovering every adventure that comes with fatherhood with his son and wife. When he is not on set, you can find him working on his long-form documentary or continuing to practice his life-long passions of painting and photography.


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