AT&T Opens Valentine’s Day Pop-Up in LA Offering Just OK Valentine’s Day cards

 

By thelaegotist / /

Specifically for Valentine’s Day, AT&T constructed a card kiosk in Los Angeles, offering Just OK Valentine’s Day cards such as “All of Me Likes Some of You” and “We go together like two people with limited options.”  They then filmed people’s reactions. 

Further supporting this effort is a BuzzFeed Listicle and animated social posts.  

BuzzFeed Listicle: 

https://www.buzzfeed.com/att/10-valentines-no-one-would-enjoy-getting

Social post/animated Valentine’s Day Card:

https://www.facebook.com/ads/experience/confirmation/?experience_id=2154845661203885

This local activation effort is designed to reinforce the point that settling for Just OK can have unintended consequences.  Or as the film says, “Valentines Should Never Be Just Ok.  Neither Should Your Wireless Network.” #JustOKisnotOK

 

AT&T “Just OK” Valentine’s Day

Credits

 

CREATIVE AGENCY:                                                                    BBDO

GROUP EXECUTIVE CREATIVE DIRECTOR                                Matt MacDonald

EXECUTIVE CREATIVE DIRECTOR:                                             David Povill

EXECUTIVE CREATIVE DIRECTOR:                                             David Cuccinello

ASSOCIATE CREATIVE DIRECTOR:                                             Julio D’Alfonso

ASSOCIATE CREATIVE DIRECTOR:                                             Luis Marques

JUNIOR COPYWRITER:                                                                Nina Austin

JUNIOR ART DIRECTOR:                                                             Morgan Hoff

EXECUTIVE PRODUCER:                                                              Kristin Tomborello

PRODUCER:                                                                                   Laura Cray

EVP, MANAGING DIRECTOR:                                                     Doug Walker

EVP, MANAGING DIRECTOR:                                                     Rachel Nairn

SVP, SENIOR DIRECTOR:                                                             David McKenzie

ACCOUNT SUPERVISOR:                                                             Jhordan Ford

VP, DIRECTOR OF PROJECT MANAGEMENT:                           Colin Vidika

EVP, HEAD OF BRAND PLANNING:                                            Tim Millar

SENIOR BRAND STRATEGIST:                                                     Alex Morrison

 

MEDIA AGENCY:                                                                          Hearts & Science

 

PRODUCTION COMPANY:                                                          BBDO Studios

DIRECTOR:                                                                                     Win Bates

 

AT&T

VP, ADVERTISING & SOCIAL MEDIA:                                       Marc Burns

DIRECTOR, ADVERTISING:                                                        Dave Brown

SENIOR MANAGER, ADVERTISING:                                         Carter Crenshaw

SENIOR MANAGER, ADVERTISING:                                         Taylor Laughlin

Leave a Reply

Your email address will not be published. Required fields are marked *

`