Effie Launches Academy to Educate Rising Stars on Marketing Effectiveness


By thelaegotist / /

Effie Worldwide has launched Effie Academy, a program created to educate marketing professionals early in their careers. The Academy is a two-part program that provides with foundational knowledge and tools rooted in Effie’s method of evaluating marketing effectiveness.

The 2019 Effie Academy kicks off with in-person co-lab sessions on February 11, which will be run in partnership with Brand Learning, Accenture’s marketing and sales consultancy. Confirmed speakers for this year’s co-lab include Tom Gibson, group strategy director, Anomaly; Ricardo Fort, head of global sponsorships, Coca-Cola; and Ann Mukherjee, CMO, SC Johnson.  Additional speakers include Khartoon Weiss, global head of verticals, Spotify and Ori Camel, director, data products partnerships, Amex Advance, among others.

Following successful completion of the program which includes a 4-day boot camp and an independent case study project, participants will earn an Effie Marketing Effectiveness Certificate and be recognized at the invitation-only Effie Summit on Learning in May 2019.

“The launch of Effie Academy is a historic moment for Effie Worldwide and the global marketing community. The Effie Academy is a rigorous, fast-paced certification program for talented young marketing professionals who want to succeed in marketing effectiveness, a quality that will set them apart in their careers in the 21st century,” says Daryl Lee, chairman, Effie Worldwide, and global CEO, UM. “I’m also proud the Effie organization has created a space for past award winners to give back by educating the next generation of leaders in marketing effectiveness innovation, as we continue to lead and inspire the industry.”

The Academy is one of many initiatives Effie offers to serve as a resource to marketers at every stage of their professions. 

Company leaders can complete a nomination form to recommend a candidate for the Effie Academy:  effie.org/effie-academy.


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