REEF AND URBAN SURF 4 KIDS UNITE TO CAPTURE THE POWER OF THE BEACH WITH NEW DOCU-SHORT “FIRST BEACH” 

 

By thelaegotist / /

HAYMAKER recently released “First Beach,” a campaign for Reef that includes a docu-short featuring non-profit organization Urban Surf 4 Kids that takes viewers behind-the-scenes and features the raw emotions of ten children living within the foster care system as they experience the beach for the first time.

On July 26, REEF and Urban Surf 4 Kids – a unique grassroots organization that provides mentoring and water therapy activities to children who are at-risk or within group homes – hosted ten foster youth from Arizona with a beach day and surfing lesson at La Jolla Shores in San Diego. In their first-ever ocean visit, the kids spent all weekend experiencing the various beaches of sunny San Diego and meeting and surfing with REEF ambassadors, including surfer Mike Lay.

This is the third year REEF has partnered with Urban Surf 4 Kids and the first year the two partners joined forces to facilitate a “First Beach” trip. REEF’s brand purpose –– to unite the world around the fun, freedom and spirit of the beach– was a natural fit for Urban Surf 4 Kids’ mission of using the ocean and water sports as a catalyst to empower young people.

How To Help: The team at Urban Surf 4 Kids hopes to continue to expand its reach and grow its impact on even more foster youth.  In order to continue their mission, they are looking to align with corporate sponsors who share the same passion for the ocean and at-risk and foster youth.  They also encourage individuals who want to play a vital role in the Urban Surf 4 Kids Ohana, to check out their brand new recurring giving campaign called “The Tribe.” Please check out their website for events and volunteer opportunities: www.urbansurf4kids.org

Additionally, REEF announces its third collection of the REEF Experience Tees– available for purchase now on Reef.com. These tees feature photography from surf ambassador Mike Lay, REEF has donated $1 for each t-shirt made through Summer 2018 to Urban Surf 4 Kids

CREDIT LIST
 
Film: First Beach
 
Client: REEF
Mike Matey – VP of Marketing
Tait Hawes – Creative Director
Jen Wilson – Marketing Director
Shea Perkins – Marketing Manager
 
HAYMAKER
Jay Kamath – Founder, Chief Creative Officer
Matt Johnson – Founder, Chief Strategy Officer
 
Tyler Haft – Director / Cinematographer
Brendan Calder – Cinematographer
Jarod Tabor – Editor
J.R. Narrows – Music

 

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