The Orcí agency’s Hector and Norma Orcí Inducted into the Culture Marketing Council’s 2018 Hall of Fame


By thelaegotist / /

Hector and Norma Orcí, founders of Santa Monica based multicultural agency Orcí, were recently inducted into The Culture Marketing Council’s 2018 Hall of Fame, following decades spent at the forefront of the Hispanic advertising field. To date, Orcí has successfully launched over 30 brands into the Hispanic market and worked with 90-plus brands overall, forging lasting bonds between Fortune 500 companies like Dole, Honda, Disneyland and Acura, and the Hispanic community nationwide.

Recalling the early days of the Hispanic marketing industry, Norma Orcí, co-founder and co-chair, said, “When we founded Orcí in 1986, we first needed to prove the value of Latino consumers to corporate America, so we crafted a strategic approach that helped us do just that. We call it earning Share of Heart™ and to this day, it continues to generate results that consistently prove our point.”

Hector Orcí, co-founder and co-chair, echoed his wife’s sentiments. “We had the opportunity to help create an industry, and the pleasure of helping to populate it. Our agency has always recruited first rate professionals committed to making a difference for our clients, and for the Latino community as a whole and it’s a tradition we’re proud of.”

The Orcís were recognized alongside Daisy Expósito-Ulla, Nick Mendoza and Monica Lozano during an awards gala at the 2018 AHAA Annual Conference in Los Angeles.


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