TaylorMade’s Latest Campaign by Zambezi

 

By Egotist / /

TaylorMade, the #1 Driver In Golf, is launching “Marshals,” a new spot created by Zambezi promoting the brand’s revolutionary Twist Face technology in their new M3 and M4 Drivers. “Marshals” begins running on broadcast beginning today July 9th. Filmed at Shelter Harbor Golf Club in Rhode Island, “Marshals” features world No. 1 golfer Dustin Johnson plus Rory Mcilroy, Jason Day, Justin Rose, and Jon Rahm, collectively five of the top players on the PGA TOUR.

Marshals are the official volunteer aides at every PGA TOUR tournament, signaling where a ball is going so spectators don’t get hit, and also finding balls when they land in the rough to mark them with a flag. It’s normally a pretty fun gig. But TaylorMade’s wry and understated spot depicts Twist Face’s unique ability to generate tee shots that are so straight, the Marshals are finding themselves with a lot less to do, making their once busy afternoons incredibly boring and mundane. The spot even ends with a reminder to every marshal that it’s going to be a loooong season with Twist Face now being put into play by more and more Tour pros.

 

CREDITS

Client: TaylorMade Golf

Chief Marketing Officer: Bob Maggiore

Sr. Director, Global Marketing: Mark Buntz

Brand Manager: Matt Nuthals

 

Agency: Zambezi

Principal + Chief Executive Officer: Jean Freeman

Chief Creative Officer: Gavin Lester

Creative Director: Kevin Buth

Associate Creative Director: DJ Bowser

Associate Creative Director: Cody Witt

Head of Content: Alex Cohn

Senior Producers: Nathan Nowak, Nat Bricker, Scott Lilly

Managing Director: Pete Brown

Group Account Director: Gordon Gray

Account Supervisor: Michael Seide

Account Supervisor: Carly Ayres

Chief Strategy Officer: Kristina Jenkins

Strategy Director: Eric Tepe

 

Production by The Cavalry

Director: Travis Hanour

DP: Diego Garcia

Executive Producer: Tanya Cohen

Producer: Pia-Louise Lauritsen

Editorial by Nomad

Editor: Kevin Clark

Executive Producer: Shannon Preece Clacker

Producer: Maria Leon

 

Color by The Mill

Colorist: Matt Osborne

Executive Producer: Thatcher Peterson

Color Producer: Liza Kerlin

 

VFX/Cleanup/Finishing by Nomad VFX

 

Music: HumDrum Blues by Oscar Brown Jr.

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