Undnyable Launches the “De-Alcohol-Orizer;” Humorous Campaign Effort for Celebrity DUI Lawyer Darren Kavinoky
By thelaegotist / /
360° Campaign Includes TV, Social, Web, Website, Radio, Collateral and Influencer Executions
The campaign utilizes humor to bring attention to the seriousness of driving under the influence via a ‘miracle’ product: the De-Alcohol-Orizer. It’s depicted as an air freshener that can neutralize all alcohol and other drugs in your system when consumed.
The campaign, created and produced by Undnyable, kicked off its launch by marketing the De-Alcohol-Orizer on Instagram, Facebook and Snapchat in the form of animated gifs encouraging people to “undrunk yourself”, all directing to www.de-alcohol-orizer.com where people can learn about the technology behind the product and sign up to be alerted when they go on sale.
Kavinoky, the host and co-creator of Investigation Discovery’s Deadly Sins and a frequent guest on The Today Show, Nancy Grace, Dr. Phil, The View, CNN and Entertainment Tonight, among others, is looking to expand 1-800-No-Cuffs nationally through licensing, thus sought the services of Undnyable.
Client: The Law Offices of Darren Kavinoky
Agency: Undnyable, Lake Oswego, OR
Chief Creative Officer: Justin Hooper
Creative Director, Copywriter: Sydney Arkin
Director of Content Production: Melissa Cottingham
Production Company: Undnyable
Director: Justin Hooper
Director of Photography: Nick Mahar
Executive Producer: Scott Wickman
Editor: Josh Dennis
Animation, Visual Effects Production: Undnyable
VFX Supervisor / Creative Director: Sean Hooper
Colorist: Josh Dennis
Audio Mix & Sound Design: On Music & Sound
Mixer/Sound Design: Chris Winston
Media Company: Nice Dog Media
President: Michelle Murphy