Undnyable Launches the “De-Alcohol-Orizer;” Humorous Campaign Effort for Celebrity DUI Lawyer Darren Kavinoky

 

By thelaegotist / /

360° Campaign Includes TV, Social, Web, Website, Radio, Collateral and Influencer Executions 

Undnyable, the new outsourced in-house agency founded by former 72andSunny alumni, Justin Hooper, recently completed its first 360º campaign for “1-800-No-Cuffs” celebrity attorney Darren Kavinoky.  

The campaign utilizes humor to bring attention to the seriousness of driving under the influence via a ‘miracle’ product: the De-Alcohol-Orizer. It’s depicted as an air freshener that can neutralize all alcohol and other drugs in your system when consumed.

The campaign, created and produced by Undnyable, kicked off its launch by marketing the De-Alcohol-Orizer on Instagram, Facebook and Snapchat in the form of animated gifs encouraging people to “undrunk yourself”, all directing to www.de-alcohol-orizer.com where people can learn about the technology behind the product and sign up to be alerted when they go on sale.

Kavinoky, the host and co-creator of Investigation Discovery’s Deadly Sins and a frequent guest on The Today Show, Nancy Grace, Dr. Phil, The View, CNN and Entertainment Tonight, among others, is looking to expand 1-800-No-Cuffs nationally through licensing, thus sought the services of Undnyable.

 

Credits:

Title: De-Alcohol-Orizer

Client: The Law Offices of Darren Kavinoky

Product: 1-800-NoCuffs

Agency: Undnyable, Lake Oswego, OR

 

Chief Creative Officer: Justin Hooper

Creative Director, Copywriter: Sydney Arkin

Director of Content Production: Melissa Cottingham

 

Production Company: Undnyable

Director: Justin Hooper

Director of Photography: Nick Mahar

Executive Producer: Scott Wickman

Editor: Josh Dennis

 

Animation, Visual Effects Production: Undnyable

VFX Supervisor / Creative Director: Sean Hooper 

Colorist: Josh Dennis

 

Audio Mix & Sound Design: On Music & Sound

Mixer/Sound Design: Chris Winston

Media Company: Nice Dog Media

President: Michelle Murphy

Leave a Reply

Your email address will not be published. Required fields are marked *