By Egotist / /
The Bigger Picture has added Director/DP Michael Bernard to its growing roster of directors and creative collaborators. The signing comes as Bernard and The Bigger Picture are on a multi-city campaign for a luxury car brand, which will break in the coming months.
Bernard represents a compelling combination of influences: The most profound is developing emotional connections through visual narratives. Among them, a documentary series “Finding Bespoke,” that explores stories of makers who bring an unwavering passion and deeply personal connection to a craft, from violin masterworks to custom designed shoes.
Los Angeles-based and London raised, Bernard first made his mark as a photographer and DP, before expanding his artful eye to creative consulting and directing commercials along with other branded projects. As a DP on music videos for a wide range of artists — The Stones, Madonna, Missy Elliot, Tom Petty – Bernard imbued each project a distinctly cinematic look, spanning many styles and genres. Bernard’s talent for capturing beauty in its many forms and unexpected places has resulted in collaborations with top carmakers, fashion and lifestyle brands seeking what could be called Cinematic Realism.