By thelaegotist / /
Corwn Media family networks has chosen independent, Noble People, as its new media agency of record. The creatively-led media shop, known for its innovative and transparent practices around strategy, buying and planning, will oversee the full range duties for Crown linear networks, Hallmark Channel and Hallmark Movies & Mysteries, including national print, video, radio, digital, social and OOH. In addition, the agency will play a critical role in raising the profile of Crown Media’s recently-launched subscription video on demand service, Hallmark Movies Now, considered a distinct destination for Hallmark’s unique brand of entertainment.
Zenith held media duties for Crown Media Family Networks prior to Noble People’s appointment. The decision came following a thorough review for the business which kicked off in January 2018.
“Throughout the review process, Noble People consistently exhibited tremendous creativity and a strong understanding of our brand and the marketplace,” remarks Susanne McAvoy, Crown’s EVP, marketing, creative, and communications. “We are confident their strategic approach to leveraging the media landscape will be instrumental in taking our brand awareness to the next level.”
“When we walked into Crown’s offices the first thing we noticed was they had their company values written right on their door, all of which completely aligned with ours,” recalls Greg March, CEO of Noble People. “Add to that an amazing product, with over 70MM people tuning into their Christmas programming alone. It’s now our job to connect with this unbelievable fanbase and help them share and spread their love for Hallmark.”
Crown Media Family Networks joins a roster of Noble People clients seeking alternatives to behemoth media agency practices; among them, PayPal, Zappos, Honest Tea, Bumble, Puma, Kodak and ASOS.