Durable Goods Signs Director Liz Hinlein


By thelaegotist / / Venice, CA-based production company Durable Goods has signed director Liz Hinlein for U.S. commercial representation. As an accomplished director and cinematographer with over two decades of experience pioneering as an award-winning female voice across advertising, feature film, music video and VR work, she continues to discover and embrace news ways to bring stories to life, no matter the medium. Bringing an eye for visually-stunning storytelling, she has helmed spots for such top brands as Dove, Lifetime, Revlon, Gillette, Maybelline, A&E, MAC Cosmetics and numerous others. Hinlein fuses her background in beauty and sports to artfully showcase dynamic performances and personalities, which can be seen in a recent promo she did for the U.S. Women’s Soccer League that went on to be featured on the cover of Variety and was exhibited on a major billboard on Sunset Blvd. in Los Angeles. Her debut feature film Other People’s Children endured a successful festival run and earned multiple awards, and it is now available for streaming on Amazon Prime and iTunes. Most recently, the VR film she directed for Accenture “Behind the Style” won the award for “Best Branded Content/Commercial” as part of VR FEST at 2018 CES. The piece blends an interactive VR fashion shoot with virtual commerce and a branching narrative. Hinlein made a name for herself after shooting a series of art films for MAC Cosmetics, which caught the eye of Revlon, who brought her on for her first advertising campaign launching her in the commercial space. Throughout her career, she has worked with a wide-range of international production companies, including Believe Media and Mirror Films. Hinlein’s background as a cinematographer, gleaned from her on-set experience and MFA in Cinematography from The American Film Institute, informs a heightened technical prowess on set and confidence to explore new approaches. She constantly challenges herself to embrace new styles, technologies and mediums in filmmaking and brings contrasting sensibilities to prevalent genres to reinvent classic approaches.