By thelaegotist / / New Director of Business Development Joins Award-Winning Full-Service Creative Agency as It Continues Rapid Growth Zambezi CEO Jean Freeman recently announced that the agency has hired former 72andsunny Business Development Director Alexandra Gardner. She joins Zambezi as Director of Business Development and will oversee the agency’s ability to manage an increase in high-value business opportunities. Gardner reports directly to Freeman. She joins the agency as it recently has been named lead creative agency for Venmo, and has won assignments for Qantas and Bravo. Zambezi also has expanded its operations, doubling its footprint in its Culver City offices. Included in Gardner’s charge will be the growth of the mainline agency, and its female consumer insights engine – Zambezi X – which works with Nike Women, among others. Gardner started her career in business development at mcgarrybowen in New York City, where she participated in account wins such as Bud Light, FiOS, P&G Aussie Hair care, Reebok, Honda, and United Airlines and helped launch the agency’s London and Dusseldorf offices. She then moved to BBDO’s flagship office in New York as an account executive working on Gillette and Belvedere brands, eventually segueing into new business at the agency, helping land Wells Fargo, CVS, SAP, American Family Insurance, and all of the Bacardi Limited Portfolio. She joined 72andsunny in 2015 just as the L.A. creative shop began its meteoric rise, nabbing brands such as Coors Light, eBay, Infiniti and Uber.
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Very clever and gets the message over succinctly and with more than a bit of interest to golfers.[Read More]