The Power Is In Your Hands: Merman & Director Brad Turner Unite with Ogilvy on IBM Mobile’s Interactive Film “Outage”


By thelaegotist / / Turner, Director of 24, Homeland & Designated Survivor, Helms Take-Action Experience Mobile technology’s impact on humanity comes to life in IBM Mobile’s “Outage” an interactive thriller created in partnership with Merman and directed by Brad Turner for agency Ogilvy. Director of Homeland, 24, and Designated Survivor, Turner applies his talent for high intensity narratives and passion for innovation in this one of a kind interactive film which premiered at the Mobile World Congress in Barcelona and can be experienced here: “Working alongside Ogilvy, we helped concept and execute the script using an episodic television approach. We shot the interactive film over two days in Vancouver, employing an experienced TV crew and one of the world’s most accomplished and respected directors of action thrillers, Brad Turner,” says Kira Carstensen, Global Managing Partner of Merman, a studio working in all areas of entertainment, from award-winning TV and film to the next generation of branded entertainment. “Ogilvy was an incredible partner in developing a unique user experience that is a reflection of their visionary client, IBM Mobile, and the technology they create.” In the film, an engineer faces a citywide blackout on her first day on the job. It’s a massive storm, with equally massive impact where mobile technology plays a critical role to saving lives and fixing the crisis. Viewers are able to explore different aspects of the dramatic story in an interactive “take action” format, which puts them in the driver’s seat to create their own film based on decisions made along the way. Seven films are woven together to uncover the full story, allowing for multiple experiences. The apps and action may be simulated, but the capabilities are real. Agency: Ogilvy Executive Creative Directors: Keith Anderson, George Tanenbaum Associate Creative Director: Juliane Hadem Senior Copywriter: Gregory Kissler Senior Art Director: Simon Woodham Senior Producer: Joe Maire Account Director: Olivier Sentucq Management Supervisor: Erica Ortmann Account Supervisor: Halle Mizrahi Senior Strategist: Lynette Wong Executive Digital Producer: Sara Vargas Director of Music: Karl Westman Business Manager: Camille Crenshaw Production Company: Merman Director: Brad Turner Global Managing Partner/EP: Kira Carstensen Head of Production: Amy Kaemon Head of Business Affairs: Kim Darwin Producer: Jessica Petelle VFX/Post: MPC Composer: Jamie Forsyth