Black Label Content Founder Joseph Uliano & Director Paul Feig Bring the Laughs With a Touch of Hollywood Flair in ABC’s 2018 Oscars Campaign


By thelaegotist / / With the highly-anticipated 90th Oscars telecast airing on March 4th, 2018 on ABC, Black Label Content Founder/Executive Creative Director Joseph Uliano and Director Paul Feig bring the laughs with a touch of Hollywood flair in ABC’s 2018 Oscars campaign. The spot comically highlights the infamous misreading of last year’s “Best Picture” winner and host Jimmy Kimmel’s Return to the Oscars, featuring Warren Beatty with Kimmel at the center. This marks the third collaboration between Fieg and Uliano on the Oscars campaigns (Ellen in 2014, Jimmy in 2017, Jimmy in 2018). This also marks the 7th consecutive Oscars campaign by Black Label Content.

The Oscars – Envelope from Black Label Content on Vimeo.

Credits: Client: ABC’s Oscars® Spot Title: “Jimmy Returns” Network: ABC Executive Vice President, Entertainment Marketing: Rebecca Daugherty Senior Vice President, Creative: Jill Gershman VP, Production: Bob Schefferine Director of Production: Chris O’Hara Director Design: Lucas Aragon Lucas Aragon: Kevin Anderson Associate Director, Special Projects & Production: Sandy Christmas Sr. Manager of Production: Meg Tyra Sr. Manager of Post Production: Steve Burch Manager of Production: Christine Sparks Pilot Creative Director: Brenda Lau Editor: Carlos Almonte Production Company: Black Label Content Director: Paul Feig Founder/ Executive Creative Director: Joseph Uliano Producer: Norm Reiss Director of Photography: Autumn Durald Production Design: Patrick Lumb