By thelaegotist / / His Latest Work includes an Acclaimed Spot for Air France’s New Millennial Airline, Joon Bicoastal Station Film is pleased to announce director Jeremy Charbit has joined the company for his first commercial representation in the U.S. Born in Marseille in the South of France, Charbit is renowned for storytelling that is visually driven and beautifully art directed and styled, particularly in the beauty and fashion categories. His most recent spot for Air France’s Joon for BETC Paris helped the brand establish its visual identity through vibrant color, graphic compositions and an eclectic Millennial cast; they dance in an impeccably designed setting to highlight the comfortable features and convenient digital technology of Joon. He has also directed well received ads for brands such as Kusmi Tea, Citroën, Sephora and L’Oréal, to note just a few. Charbit’s commercial work reflects his career-long focus on visual innovation, which began while he studied cinema and contemporary art at ESEC Paris. It is also inherent in his well-honed technique as a photographer and expertise working with CGI. He counts cinema legend David Lynch and pioneering new media artist Bill Viola among his inspirations. His Epica and Effie-winning Kusmi Tea campaign includes “Prince Vladimir,” a commercial featuring a royal couple in a balletic underwater dance where flowing fabric and graceful limbs give the illusion of endless motion in space. Charbit shot the spot for Paris agency Quai Des Orfévres with no special effects, instead building an underwater set where he captured his actors enjoying the moment as they performed with huge pieces of fabric. His client-direct Citroën “C3” features a cross-section of youth culture across an alluring cityscape with the Citroën as a natural extension of their lifestyle.