By thelaegotist / / Durable Goods has signed director Ben Chappell for U.S. commercial representation. Chappell brings a collaborative, holistic approach to his creative directing process that drives his work to reach new levels of visual and narrative engagement with fans and audiences. His extensive commercial and music video work includes spots for such top brands as Whole Foods, Walmart, UPS, McDonald’s, Sony, Footlocker and Crystal Light and videos for top artists including Miley Cyrus, Rick Ross, Nas, Miranda Lambert, Arctic Monkeys, The Beach Boys and many others. Chappell brings a versatile perspective to his work, drawing from his experience as a DP and creative strategy expertise gleaned by being a part of the creative team that launched the first eBay campaign out of 72andSunny.
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Very clever and gets the message over succinctly and with more than a bit of interest to golfers.[Read More]