Timber Examines The “Study Of Power” In Infiniti’s Striking New Campaign Featuring The QX50 Model


By thelaegotist / / In a bold new campaign celebrating Infiniti’s QX50 model, Timber’s design and visual effects team takes viewers on a striking journey highlighting the infinite possibilities between human and machine. The spot features a mirroring exposition of the functionalities observed in human behavior and the adaptive technologies within the new QX50, paving the way for drivers to inevitably “become more powerful.”

INFINITI QX50 — Study Of Power from TIMBER on Vimeo.

Credits: Brand: Infiniti Spot title: “Study Of Power” Design/VFX Company: Timber Creative Directors/Partners: Kevin Lau, Jonah Hall Executive Producer: Sabrina Elizondo Producer: James L. Reid Senior Art Director: Jon Lorenz Flame Artist: Miles Kinghorn Additional Flame Artists: Chris Decristo, Federico Sacoone, Todd Mesher, Jan Cilliers, Andymac Flame Assists: Brandon Harden, Brack Hightchew Lead Designer: Toros Kose 3D Artists: Jon Lorenz, Yates Holley 2D Artists: Kevin Lau, Jon Lorenz, Luis “Yosh” Bolivar, Daniel Zhang, James Kim, Cris Kong, Toros Kose (Designer), Tommy Wooh