Limited Edition Tommy John X Kevin Hart Collection Debuts in Hilarious Campaign from Preacher


By thelaegotist / / To introduce the new limited edition Tommy John x Kevin Hart Collection, creative agency, Preacher, has launched a new campaign featuring actor, comedian and Tommy John investor, Kevin Hart, in a series of online videos directed by Hungry Man’s, Amir Farhang. The spots, titled “Stuck”, “Agent” and “Pizza Guy”, showcase Hart in various comedic situations donning underwear from his new collection. The work is being pushed across digital and social, including Hart’s own social channels, and is met with a series of out-of-home ads currently running in New York City’s Herald Square — also home to a new Tommy John holiday pop-up shop. STUCK AGENT PIZZA GUY Hart, who has appeared in previous campaigns for Tommy John, has been an investor in the company since September 2016. His passion for the brand first sparked in 2013 when he ran out of underwear while on tour. He stepped into a department store and discovered Tommy John. As soon as he felt how soft they were he was hooked, showing his enthusiasm by posting a video of himself dancing in his underwear on Facebook. He approached the brand’s Founder and CEO, Tom Patterson, 3 years later looking to become an investor, and a partnership was formed. The exclusive Tommy John x Kevin Hart Collection includes a lineup of Hart’s favorite Tommy John underwear, loungewear and socks, each of which were co-designed by Hart and the Tommy John team. The full collection can be viewed here: CREATIVE CREDITS: “Stuck”; “Pizza Guy”; “Agent” Client: Tommy John Chief Executive Officer: Tom Patterson Chief Marketing Officer: Josh Dean Director of Brand: Brittany Holt Senior Art Director: Fawad Khan Agency: Preacher Chief Creative Officer: Rob Baird Chief Executive Officer: Krystle Loyland Chief Strategy Officer: Seth Gaffney Executive Producer: Stacey Higgins Agency Producer: Katie Stoller Assistant Agency Producer: Zach Tavel Senior Brand Manager: Kristen Meade Strategy Director: Marika Wiggan Art Director: Jimmie Blount Copywriter: Joe Hartley Business Affairs: Miiko Martin Production Company: Hungry Man Executive Producer/Managing Partner: Kevin Byrne Executive Producer: Caleb Dewart Executive Producer: Dan Duffy Director: Amir Farhang Exec Producer/Head of Production: Jacki Sextro Line Producer: Bernard Rahill DP: Morgan Susser Edit House: CARTEL Executive Producer: Lauren Bleiweiss Head of Production: Meagen Carroll Producer: Greer Bratschie Editor: Chris Catanach & Kyle Valenta Assistant Editor: Ramon DeSouza and Matt Berardi Mix: PONY SOUND Sound Engineer: Corey Roberts Finish House: TBD POST Flame Artists: Dennis Valk, Kagan Durmer Post Producer: Kate Eads Color: Ntropic Colorist: Marshall Plante