REACH ENTERTAINMENT WRITES NEXT CHAPTER FORMER ANHEUSER-BUSCH ENTERTAINMENT DIRECTOR JIMMY HOLLERAN TO LEAD BRANDED ENTERTAINMENT AGENCY
By thelaegotist / / Entertainment Marketing Shop Ramps Up Leadership and Mission, Expands Anheuser-Busch Relationship Entertainment Marketing agency, Reach Entertainment, is ramping-up its leadership and expanding on its relationship with a major client. Reach Entertainment founders Frank Catapano and Gabe Gordon have announced today that former Director, Entertainment Marketing at Anheuser-Busch Entertainment, Jimmy Holleran, has been named EVP at Reach Entertainment. Holleran’s move elevates Reach Entertainment to Branded Entertainment Agency of Record with AB InBev. As one of the largest players in Entertainment Marketing, Holleran’s work for AB InBev has been nothing short of impressive with hundreds of deals done every year ranging from marquee film integrations such as LaLa Land and Silver Linings Playbook, to TV partnerships with Big Bang Theory and Modern Family and Entourage. He’s also been responsible for AB InBev’s presence at major film festivals, including Sundance and Tribeca. He’s done deals with A-list talent such as Helen Mirren for the anti drunk driving Simply Put spot in the Super Bowl last year, Michael Pena and Seth Rogan for the Bud Light Party campaign, and TJ Miller and Luke Greenfield for Shock Top’s Super Bowl 50 spot. Holleran has already hit the ground running with Reach, solidifying deals with the upcoming film, A Star is Born, featuring Bradley Cooper and Lady Gaga. Additionally, the agency has been involved in the second chapter of “Dive Bar Tour” featuring John Mayer and G-Eazy and a number of high profile talent partnerships for AB brands that will be announced before years end.