Social Content Series By HZDG and Station Film Pushes Perks of Hilton Honors


By thelaegotist / / Independent creative agency, HZDG, has launched a new campaign for Hilton Honors, the hotel chain’s guest loyalty and rewards program. Directed by Matt Pittroff of Station Film, work consists of a series of :15 online films touting the range of Hilton Honors member benefits – from the ease of choosing a room through the Hilton Honors app, to the benefits of the hotel’s Digital Key feature. Content is currently running across all Hilton Honors social platforms, and will continue rollout to in-flight TV and additional digital properties over the coming weeks. According to Station Film’s Pittroff, who has worked with HZDG prior, “Each story highlights perks like members’ Hilton Honors Benefits or the Hilton Honors app’s diverse functionality, and the emotional benefits that come alongside it.” As for the tone of the work, Pittroff adds, “In a really simple and pure way, we visited humanity alongside the technology. The resulting films convey relatable and genuine human moments.” A number of shorts will be shared over the coming weeks. Agency: HZDG Creative Director: Chad Stockton Senior Copywriter: Chris Minesinger Senior Art Director: Jon Leon Agency Producer: Brenna Mathers Senior Acct Exec: Kathleen O’Connor Production Company: Station Film Director: Matt Pittroff Managing Partner: Stephen Orent Executive Producer: Michelle Towse Line Producer: Steve Blair Director of Photo: Joe DeSalvo Editorial: Cosmo Street Editor: Craig Deardorff Exec Prod: Maura Woodward