By thelaegotist / / The New Hires Mark Studio’s Continued Commitment to Providing Premium Creative Craftsmanship Visual studio Alma Mater has added Executive Producer Ben Apley and Director Ronnie Koff to its team. Koff joins a roster that includes Creative Director/Director Brian Mah, who co-founded the company with VFX Supervisor James Anderson in 2012. He has already completed a CG-driven commercial campaign for GSD&M, and the main title sequence for the upcoming movie from Columbia Pictures, “Rough Night.” The appointments mark a reunion for Apley, Mah, Anderson and Koff, who initially met and worked with each other at Imaginary Forces. Whether it’s live-action, design, motion graphics or VFX, Alma Mater’s work is grounded in a strong sense of design. Expertly pivoting between the entertainment and advertising industries, the company prides itself on expressing creative and eye-catching narratives, regardless of the medium. Before joining Alma Mater, Apley spent 11 years leading the creative operations of Imaginary Forces’s Los Angeles office. During his time there, he oversaw a wide range of critically-acclaimed and award-winning work, including global commercial campaigns, branding and strategy, feature film and entertainment marketing, original series and branded content. Notable clients include: Dolby, Facebook, Google, Marvel, and Amazon, as well as multiple agencies, networks, and studios. Applying his love of design, typography and visual storytelling, Koff began his career at Imaginary Forces in 2004. Working with clients such as IBM, Yoplait, Oral-B and Tropicana, he developed a sharp eye for animation and design over the years. In 2014, he launched boutique creative studio Shuttlecraft, working with such brands as Olay, Kraft, and Hershey’s.